Category Archives: Graphic Design

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Network Your Net Worth with Business Cards


Check out this mockup of the new business cards we designed for Dr. Tess of Beverly Hills. Dr. Tess is now ready to network with the celebrities and upper class Beverly Hills clients to promote her Aesthetic & Medical Services. She will boast unique design with a custom stock that is unlike any other!

A good business card is like a firm handshake. It tells a lot about who you are, what you represent and what you are worth. You are worth more than what’s in your bank account or what assets you have. Who you know adds to your net worth. You want to know ambitious people like you. Connected people who can take you further. Higher. But you have to impress them first.. We can help you impress your customers with a professionally designed business card and avoid the embarrassment of handing them a design that they may find familiar with Vistaprint’s millions of other customers. Be one in a million – and not customer number 1,947,2??

You’re more valuable to us than that. Start networking your net worth.

We Will Help Make It Easy & Affordable

B-EZ Graphix will offer give our subscribers like you the first chance to get $50 off of a Two-Sided Business Card Design Package + 250 prints for only $99 until August 1st.

Get an additional $50 off when you bundle it with a Logo Design Package for a total investment of $249 for Logo + Business Card + 250 prints.

Contact Us today!

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What Does Color Say About Your Brand?


Here’s what color says about your organization:

Color Inforgraphic via @YehBaby

Based on this infographic, what does your company colors say about your organization? Is it accurate? Is that the message you intended to communicate with your brand?

We’d love to hear from you! Share your thoughts in the comments below. Let us know if this was helpful. Send us a message and we’ll send you a gift.

Have a great and colorful day!

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It’s The Season For Giving!


It’s that time of year again! And B-EZ Graphix is always excited to give back.

Check out some of the events, programs and organizations we are sponsoring this season.

We truly hope that you can find it in your heart to find ways to give to them as well.

Since we, unfortunately could, not secure sponsors for our 10th Anniversary event last month, benefitting the Alzheimer’s Association of Georgia (@ALZGA), we have decide to increase our pledge to give 10% of our sales this month to @ALZGA. Especially since November is National Alzheimer’s Disease Awareness Month and National Caregiver Month. Every little bit counts.

Every little bit counts. Please, take a moment to click the links below, give back and #BeBlessed!

Fresh Touch Publicity’s Simply Giving Project – Memphis, TN | Nov. 7-17th 2014

Click banner for more info or email simplygiving@ftpublicity.com!

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Official Anais PR’s Shark Tank Social: Tech Talk Edition – Chicago, IL | Nov. 14, 2014

SharkTankSocialFlyerV6The Shark Tank Social is for the Chicago professional who may have an invention, intentions to audition or simply loves Shark Tank!

Official Anais PR seeks to connect those around Chicago-land who watch the show anxiously every Friday and would like to have dialogue surrounding entrepreneurship, small business funding, pitching and much more.

Learn about how to properly position yourself as an author, public speaker, product marketer as well as branding strategies.

The Tech Talk Edition will focus on the importance of technology awareness, the integration of social media and technology in digital marketing/public relations as well as the basic steps to starting a business with employees.

 

 

Official Anais PR’s Annual Christmas Toy Drive – Chicago, IL

APTOPIX_Michelle_Obama_Toys_for_Tots_0e9f0-300x228Do you know of a deserving single mother who has been working tirelessly to make ends meet? A mother attending school, working two jobs and trying to raise her children the best way possible? In 500 words or less send us an email with why you feel she should be a recipient of this year for Official Anais PR’s 5th Annual Toy Drive. Do you work with a Non-for-Profit that serves children in need? Would you like your organization to be considered as a recipient for this year’s Toy Drive? Email us your organization NAME, LOCATION, WEBSITE and MISSION statement, social media handles as well as why you feel you deserve assistance this year.

Click HERE for more info and to nominate.

OR email vdavis@officialanaispr.com

 

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10 Years Strong And Growing!


Wooohooo!!! 10 years in business and still going strong!

We have accomplished a major milestone to have grown and developed in such a way since our founding in 2004. The story of B-EZ Graphix is so unique and deep. We have made great strides to have something meaningful to offer to our clients and market. I am excited to tell the story for the first time:

In the beginning…

 

…Just kidding 🙂

 

I pledged Iota Phi Theta Fraternity (IPT) at the University of IL at Urbana-Champaign (UIUC) in the Spring of 2004. I received my first crash course on Adobe Photoshop CS3 later that year by my fraternity brother, Cleveland, to design flyers for our organization’s events. Around this time, my family experienced some financial hardships and I was pretty much on my own in college. I began working over 80 hours per week, and heavily involved in publicity work for IPT. It wasn’t long until my grades suffered and I my enrollment was suspended from UIUC. After moving out the dorms and out the frat house in 2005, I was pretty much homeless for the first half of the Summer.

But, soon other organizations began to notice my natural artistic skill in designing marketing materials. I began making $25 here and there for a design until by 3 degrees of separation, I was connected to Steve, an event promoter in Champaign, IL. He was so impressed with my work, that he hired me under contract and paid me a few hundred a week to design all his promotional and marketing material. The ability to stay encouraged through my difficulties and maintain my professionalism and work ethic prompted the nickname that Steve gave me….B-EZ. Through his connections, I picked up new clients in the local community, mainly consisting of “mom and pop” shops. The work I did for them gave them hope that they could recover their business and grow. The enthusiasm that they all shared inspired me to make the work I do into more than a hobby. And on October 25, 2004, B-EZ Graphix was founded. I know it is an unconventional business name, but it means something to me. And my goal is to have it mean something to clients as well.

After 10 years, we are continuing the same mission to make the brand development and marketing process easy and affordable for small business, non-profit organizations and minority businesses. We have developed and leveraged lasting and meaningful partnerships and built hundreds of successful brands. We are still growing and our focus in the coming years is to continue to grow by adding to our team in order to increase our reach and capacity. I am very grateful to those who have contributed to the growth of B-EZ Graphix, to include my family, my colleagues Vau’ve Davis of Official Anais PR and TJ Jefferson of Fresh Touch Publicity and my Amber Wheeler, my Jedi Apprentice (lol) who has put up with me for over 2 years now. It won’t be long now. Just stay tuned and connected and you will soon see new and exciting developments with B-EZ Graphix.

Be easy,

Brian K. Wyatt, Jr.

Founder / Creative Director

B-EZ Graphix

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Local Veteran Needs Your Vote for $150K Small Business Grant


FOR IMMEDIATE RELEASE

Contact: TJ Jefferson

Fresh Touch Publicity

404.913.2122

tjefferson@ftpublicity.com

 

Local Veteran Needs Your Vote for $150K Small Business Grant

Warner Robins, Ga.- Air Force Veteran Brian Wyatt, owner of B-EZ Graphix, needs help from the community as he vies for a $150,000 small business grant through Chase Bank’s “Mission Main Street Grants” online campaign. He only needs 250 votes by Oct. 17 to be eligible for the next round of getting his business plan viewed by a panel of judges such as actor/entrepreneur Nick Cannon and co-host of ABC’s “The Chew” Carla Hall.

Last month, after five and a half years, Wyatt completed his enlistment as a Senior Airman in the 461 Air Control Wing of the Robins Air Force Base and was awarded the Air Force Sergeants Association’s Regional “Airman of the Year” in 2013 among competitors in 12 southern states. He has been a freelance graphic/web designer for 10 years, working with the Macon Indoor Flea Market locally and other clients in Atlanta, Chicago, and Memphis, Tenn. Wyatt submitted his application to use the $150,000 grant money to expand his staff, purchase office space and upgrade technology.

“B-EZ Graphix has revolutionized the way we communicate with our members,” said Juan F. Garcia, President of the Middle Georgia Chapter of the Air Force Sergeants Association. “The newsletter and web design has streamlined and made passing information to our members and social media followers faster and kept every member more informed than ever before. No other chapter website has come close to what we have been able to accomplish.”     

B-EZ Graphix is very involved in the community by offering complimentary services to local organizations like the Ruth Hartley Mosley Women’s Center of Macon, Ga. and provided free logo designs, highly discounted business card and website design services to non-profit organizations in Georgia and beyond. In the month of October, a portion of proceeds from B-EZ Graphix will be donated to the Georgia Alzheimer’s Association. Also, B-EZ Graphix has sponsored and donated to events like the Champaign-Urbana Day Fashion and Talent Show in Central Illinois, toy drive in Wyatt’s hometown of Chicago, and The Simply Giving Project in Memphis, Tenn.

“No other agency is reaching out to help these organizations the way we are,” Wyatt said. “We make their grassroots marketing efforts easy and effective by refining their professional image into a visual brand that grabs people’s attention. This grant will help extend our reach.”

Votes can be submitted at www.missionmainstreetgrants.com/business/detail/21165.

Mission Main St Grant

Visit www.b-ezgraphix.com for a design quote or more information.

 

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About B-EZ Graphix

The primary mission of B-EZ Graphix is to encourage entrepreneurship by making the marketing and brand development process easy and affordable for start-ups, non-profit organizations and minority-owned businesses. These organizations represent an “untapped” market that larger marketing agencies tend to ignore for larger, more established and profitable enterprises. B-EZ Graphix accomplishes this by working closely with clients to design and develop their brand products, such as logos, websites, business cards and much more. Additionally, B-EZ Graphix supports the re-branding and strategic marketing efforts of established enterprises by providing a cost-effective option to outsource their needs.

 

©Fresh Touch Publicity, LLC is a publicity consultancy company designed to assist businesses with maximizing its exposure.

 

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Allow Me To REINTRODUCE Myself


To my new followers, my name is Brian K. Wyatt Jr., Founder and Creative Director of B-EZ Graphix, Inc. I come to you with over 9 years of experience in graphic design, web design and strategic marketing. If you can imagine, my business has undergone many transformations over the years. Rebranding a company is hard – many have tried and most fail for various reasons. A successful rebranding campaign requires much more than a new look and logo. Although we do hope you enjoy our new look, it is most important to us that you have the most productive and enjoyable experience with our staff and services. It is our every intention to show that our rebranding comes with more than just a new aesthetic.

Rebranding has become something of a fad at the turn of the millennium. In many instances, rebranding is done to shed a negative image. We assure you, that is not the case with B-EZ Graphix. Our efforts to rebrand are done for the same reason reptiles shed skin – growth. To differentiate ourselves from our competitors, we wanted to show the fruits of our growth – new and improved skill sets, currency in design trends and styles, powerful network and inspiring partnerships. Consider the way Target rebranded in order to differentiate itself from low-brow stores like Wal-Mart and K-Mart, by including pared down versions of designer apparel. In this way, we are finding new ways to stand out. In addition, we wish to make our business identity and mission more pronounced:

B-EZ Graphix is veteran-owned, freelance graphic design, web design and marketing agency. Our mission is to encourage entrepreneurship by simplifying the marketing and brand development process for start up business and organizations. In addition, we support the rebranding and strategic marketing efforts of established enterprises.

Our identity and mission brings us closer to our clients and our target market. We seek to capitalize on this new disposition by enhancing our connections and creating the most positive customer experience for our clients. The rebranding campaign of Old Spice is an illustrative example of what I mean. Whereas, Old Spice, once a brand many associated with their grandfather’s deodorant, now has a fresh identity following clever marketing of a manly “experience” and smart use of social media to connect with their consumers – all done without changing their logo. Old Spice has reaped the benefits of evoking the social connotations of “swagger” as opposed to just simply charisma…Although, I’m sure former NFL player Isaiah Mustafa’s influence on wives and girlfriends was also very encouraging.

So as we finalize our latest rebranding campaign, we encourage you all to take advantage of our design and marketing services, provide feedback and assist us with ensure we offer the best services at the most reasonable rates. Moreover, we encourage other entrepreneurs to also consider a robust rebranding campaign if you have been in business for a considerable amount of time and feel that you are falling out of touch with your target market. In conclusion, I hope that this blog post makes it clear why we chose to rebrand. We look forward to serving you and showing you the difference.

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Typography Basics: Understanding the Language of Letters


Sometimes the toughest part of getting started with a first design project can be understanding the language of design. Typographers, for example, have a whole language of their own that relates to type, fonts and design.

To have an open and successful conversation in your next design meeting, it will help to fully understand the lingo when talking about type. Here’s your primer.

Fonts and Strokes

Fonts and Strokes

What is a font anyway?

A font is a complete set of characters of a specific size and style from one typeface. A typeface is a group of letters, characters, symbols and punctuation of the same style. Helvetica, for example, is a typeface; whereas 9-point Helvetica is a font. All of the options – bold, italic, light, etc – make up a type family.

The distinction is often ignored by most designers (both for web and print) and the terms font and typeface are often used interchangeably.

Stroke: The weight of each line in a letter. Strokes were originally identified in handwritten lettering as each time the pen came off the paper to create the next line. Letters can have only one stroke, or be created using multiple strokes.

Point: Unit that relates to the measured size of a font. There are 72 points in each vertical inch of type.

Condensed: Property of type in which each letterform is made using narrow proportions. These typefaces can be made using a series of thin or thick strokes.

Bold: Type style in which each stroke is heavier than the normal stroke for a certain typeface.

Italics: Type style in which each letter is slanted (most commonly to the right) more than the normal typeface.

Subscript: Smaller letters or numbers that fall slightly below the baseline. In most instances this text is somewhat smaller than the preceding letters. (Commonly, a subscript is about 60 percent of the size of lettering around it.)

Superscript: Smaller letters or numbers that sit above the normal line of type. In most instances this text is somewhat smaller than the preceding letters. (Commonly, a superscript is about 60 percent of the size of lettering around it.)

Initial or drop cap: A large or decorative letter used to begin a block of text.

Brooklyn Beta

Brooklyn Beta

Black Estate Vineyard

Black Estate Vineyard

Weareo3

Weareo3

Kiawah Island

Kiawah Island

Parts of a Letter

Line and Letter Spacing

Letters have a lingo of their own as well. All of the tiny parts, from curls to connecting letters, to the bottom of a lowercase “y” have a name. An understanding and study of these parts can help typographers identify fonts and can help designers choose what typefaces may work best for a project.

X-height: The height of a lowercase “x” in each font. The x-height is used as a measure of typefaces, relating to other parts of letterforms.

Cap height: The uppermost height of letters in a typeface. This may also be called the ascender height or topline.

Beardline: The lowermost point of letters in a typeface. This may also be called the descender height and it will fall below the baseline.

Ascender: The part of a letter (upper- or lowercase)that is higher than the x-height.

Descender: The part of a lowercase letter that falls below the baseline.

Serif: Any stroke that extends from the ends of a letter form. Any type face containing serifs is called a serif font.

Sans serif: Typefaces that do not contain serifs.

Ligature: The effect when two or more letterforms connect to form a single element. Letters combinations such as “fi,” and “fl” often form ligatures in certain typefaces.

Stem: The primary vertical stroke in a letter.

Tail: The end stroke of a letter. Often a tail refers to a decorative stroke.

Crossbar: A horizontal stroke than connects two vertical or slanted strokes in a letter, such as the line in the middle of “A.”

Bowl: Any fully-closed section of a letter. The center of an “o” in most typefaces is a bowl.

Line and Letter Spacing

Line and Letter Spacing

Spacing matters too. Some designers would even argue that the spacing above, below and around letters can be just as important as the letterforms themselves.

Baseline: The horizontal line where text rests, excluding descenders. In many traditional typefaces, every capital and lowercase letter will line up along a common baseline.

Leading: The space between two lines of text is called leading (line-height in CSS). The measure is from baseline to baseline. Often text applications will default to leading that is equal to the point size; designers often change this measure to best fit their typographic style.

Kerning: The space between any two given characters and the adjustment of that space is called kerning. (Some may confuse this with tracking, which adjusts the space between all characters, not just letter pairs.) Certain combinations of letters often require kerning to achieve a certain look – think of the space combinations between “AV” and “We.”

Tracking: The space between groups of characters, or words, is measured as tracking (letter-spacing in CSS). Negative tracking pulls text closer together while positive tracking pushes letters apart. Tracking set at 0 is as

Pica: Common in print publication, picas are used to measure lines of text vertically. There are 12 points per pica (and six picas per inch)

Measure: The amount of space used by a column of type horizontally. In other words, the width of a column of type as it appears on the screen (or in print). Typically a measure relates to the number of characters per line. A good rule of thumb for determining point size is that a single column of text contains 40-50 characters per line, while multiple columns of text can contain up to 75 characters per line.

south & eleven

south & eleven

EpicDiscovery

EpicDiscovery

WeMake

WeMake

Reaching Quiet

Reaching Quiet

Source: http://designmodo.com/typography-basics/#ixzz27VsXmFlV

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What Do You Know About Letterpress?


Letterpress printing is a technique in which the design is actually pressed into the paper, resulting in an embossed or raised finish. Because of the time it takes to create and produce a letterpressed design, it’s not common to see it done on a large scale – instead, it’s the smaller, very high quality design shops that are the ones who may choose the technique instead.

Letterpressed designs introduce a new feel and finish to a design – a slightly different texture and shading that sets it apart from other prints. However, it can also be very challenging – letterpress equipment tends to only be able to print in one colour at a time, which means that it needs a very skilled operator indeed if they are to produce art in more than one colour (something that isn’t an issue for those more used to regular printing processes).

Despite the quirks and intricacies involved with learning how to use letterpress equipment, the results can be – when done perfectly – visually stunning. We’ve selected a showcase of some beautiful letterpress designs to hopefully inspire you and perhaps get you thinking about adding letterpress designing to your list of skills.

Loves you card

underconsideration.com

irwin and mclaren

benjennings.com.au

Sockeye

designspiration.net

Rogers Reel

mattsoncreative.com

Art Is good for You

flickr.com/photos/crankypressman

Bespoke Letterpress Boutique

thefinderskeepers.com

VH1 Classic

ilovedust.com

Zoo Titling

dribbble.com

Space Camp

eighthourday.com

Anand design

graphic-exchange.com

DGPH

letterpressed.blogspot.com

Shyama Golden

lovelystationery.com

We are manic

designspiration.net

Wasted Time

etsy.com

Letter press

jigscafe.blogspot.com

Are there any beautiful letterpress designs that you’ve found that deserve a mention? Let us know in the comments.

5 Tips to Jump Start Your Brand


Hello, again! I will be posting my 5 Tips to Jump Start Your Brand. Follow these useful tips to get started with an effective brand marketing orientation to gain exposure.

TIP 1 – Get A Logo! Your logo is the face of your business. It’s the statement about your business that you want to give. Hire a graphic designer to design your logo because professional branding work yields better results. Make sure your logo excites you with pride because it sets the tone for the rest of your branding products. The style, colors and graphic elements will resonate in the rest of your brand products. Next, be sure to TRADEMARK YOUR LOGO! You should understand the value of protecting your business identity the same way you would with your own personal identity.

TIP 2 – Determine Your Niche to narrow the focus of your business branding campaigns. For example, a instead of marketing yourself as a “photographer,” brand yourself as a “wedding photographer.” A niche gives your brand orientation toward a target market – DON’T be a “Jack-of-all-trades; Master of none.” Master a niche to build a reputation -your brand. In other words, what you’re known to be proficient at providing for your target market.

TIP 3 – Establish Your Network! Build relationships with PROFESSIONALS both in and outside your profession. Making contacts in other professions will open up new markets for you to spread your brand far and wide.

Many frown at this, but offer pro bono and promotional services/products or barter with other professionals. Helping others in need of your services/products will generate hype about your business and promote your brand. Don’t offer free services/products too often and lose the ability to make a living because you’re known for rolling over at every sentimental appeal.

TIP 4 – Know Your Worth! Research what other professionals in your industry make for their services/products. Compete by not overpricing your products/services but don’t be the bottom rung of the ladder either. Be flexible! Provide multiple payment options for customers with various budgets (installments, deposits, etc.)

TIP 5 – INVEST IN YOURSELF! You should be enthusiastic about spending the money to design establish your brand. You can’t expect the cost to be cheap for designing a logo, business cards, websites & other marketing materials. Prepare to spend at least about $1000 – it’s a large investment, but worth it if you take time and FOLLOW THROUGH. Invest in accountants, business consultants and especially lawyers to help maintain and protect your brand. If you’re not willing to spend the money to build your brand, how can you expect your clients/customers to do so? Lastly, know your strengths and weaknesses. Don’t attempt things not within your skill set. Invest in tools to assist you.

I hope you enjoyed my 5 Tips! Put them to work as you build your brand, fulfill your dreams and Make Yourself!

Make Yourself


My name is Brian Wyatt, owner and operator of B-EZ Graphix, originally from Chicago, currently living in Warner Robins, Georgia. I am a graphic and web designer and marketing specialist. I have been in the design industry for over 8 years. I specialize in business branding by designing and producing marketing communications products such as logos, business cards, flyers, websites, album/mixtape and magazine covers along with designing static and animated ads. My educational background in social science has also allowed me to excel with my skills in marketing and promotions since the start of my design career in 2004. I combine my creativity in design with my background in strategic marketing and promotions with exceptional versatility to enable my clients, local and abroad, to take their business to new heights with an effective plan and execution of the design tools I provide. I develop brands that don’t just build companies, they build legacies.

Imagine a nameless, faceless individual approaching you with his/her hands out expecting you to pay them your hard earned money for their services/products. How would you take that? More importantly, what look would you give them that conveys the reality that you are in no way interested? This is the same way networks of people and markets will look at a company with no logo, no brand…perhaps, even an unimpressive brand. My company provides exciting designs and exceptional consultations to build start up companies and market networks and corporations – creating legacies. I provide this services at affordable and flexible rates to ensure new entrepreneurs and non-profits get the jump start they deserve without wasting what little they have to invest in themselves. I do this because I value business relationships over revenue. The world needs to know this. There are so many people out there that have dreams for themselves, their family and friends that involve being their own boss and bootstrapping their way to achieving their goals but don’t know where to start building. I want to provide the freedom for these innovators to do so not out of some sense of self justice, but because I know when I provide opportunities for them to advance toward their goals, they will pay it forward and create opportunities for others who are “stuck.” In the end, no one deserves to be “stuck” and waste the potential they have to make themselves. My company, B-EZ Graphix is the key to that freedom – the freedom to be who you want to be, build a legacy. . . the freedom to make yourself.