Category Archives: Marketing and Promotions

Make Yourself


My name is Brian Wyatt, owner and operator of B-EZ Graphix, originally from Chicago, currently living in Warner Robins, Georgia. I am a graphic and web designer and marketing specialist. I have been in the design industry for over 8 years. I specialize in business branding by designing and producing marketing communications products such as logos, business cards, flyers, websites, album/mixtape and magazine covers along with designing static and animated ads. My educational background in social science has also allowed me to excel with my skills in marketing and promotions since the start of my design career in 2004. I combine my creativity in design with my background in strategic marketing and promotions with exceptional versatility to enable my clients, local and abroad, to take their business to new heights with an effective plan and execution of the design tools I provide. I develop brands that don’t just build companies, they build legacies.

Imagine a nameless, faceless individual approaching you with his/her hands out expecting you to pay them your hard earned money for their services/products. How would you take that? More importantly, what look would you give them that conveys the reality that you are in no way interested? This is the same way networks of people and markets will look at a company with no logo, no brand…perhaps, even an unimpressive brand. My company provides exciting designs and exceptional consultations to build start up companies and market networks and corporations – creating legacies. I provide this services at affordable and flexible rates to ensure new entrepreneurs and non-profits get the jump start they deserve without wasting what little they have to invest in themselves. I do this because I value business relationships over revenue. The world needs to know this. There are so many people out there that have dreams for themselves, their family and friends that involve being their own boss and bootstrapping their way to achieving their goals but don’t know where to start building. I want to provide the freedom for these innovators to do so not out of some sense of self justice, but because I know when I provide opportunities for them to advance toward their goals, they will pay it forward and create opportunities for others who are “stuck.” In the end, no one deserves to be “stuck” and waste the potential they have to make themselves. My company, B-EZ Graphix is the key to that freedom – the freedom to be who you want to be, build a legacy. . . the freedom to make yourself.

Marketing vs. Public Relations: Clarification for the Confused


Marketing vs. public relations: Clarification for the confused

Dialogue 282x300 Marketing vs. public relations: Clarification for the confused

I see, time and time again, in professional articles and blog posts and hear in every day conversations the misuse of the terms marketing and public relations, and it annoys me.

But I admit I am not entirely innocent either. It’s really easy to mix up these two terms because they are complementary fields that share so many similarities. They are both public facing, require many of the same skill sets and share some methods of media and public engagement. However, it is important to understand that their goals and processes for reaching these goals are distinct.

Boiled down to its bare bones, the answer is quite simple. The goal of marketing is to determine the customers that a company should sell to and to devise a strategy on how to reach them. PR involves creating a purpose-driven, active dialogue with a target audience, whether it’s potential customers, employees or stakeholders, with the goal of developing visibility and a positive corporate image and reputation by relating it to its interest groups.  Consider marketing a “push” method of communication that involves designing and developing products and methods to sell a business services or products.  In contrast, PR is “pull” method of communication that creates a favorable public image (or brand) of a company that will attracted and secure clientele.

In defining PR and marketing, we must consider the fact that they are constantly evolving with the changing media landscape and increasing demands of consumers. And these consumers are becoming more powerful and vocal as social technology advances and dilutes the persuasive authority of businesses. These shifts make it challenging to pinpoint definitions for each field. Here are some attempts from reputable institutions:

Marketing defined

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

– American Marketing Association

“The management process responsible for identifying, anticipating and satisfying customer requirements profitably.”

– Chartered Institute of Marketing

  • The act or process of selling or purchasing in a market
  • The process or technique of promoting, selling, and distributing a product or service
  • An aggregate of functions involved in moving goods from producer to consumer

– Merriam-Webster dictionary

So, simply put, marketing is the business function that manages the relationships between an organization and its markets, between its products and services and its customers to satisfy all requirements profitably.

Public Relations defined

“Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives”

– Entrepreneur Encyclopedia

“Public relations is about reputation – the result of what you do, what you say and what others say about you. Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics”

– CIRP

“Public relations are often a crucial part of a company’s success – or failure. In addition to handling media requests, information queries and shareholder concerns, PR personnel are frequently responsible for crafting and maintaining a corporation’s image”

– Investopedia

Again, in its simplest form, PR seeks to foster a mutual understanding between an organization and its publics by bridging consistent communication lines with media and publics to make an organizations “good works” well known to as many publics as possible.

Similarities

As mentioned previously, public relations and marketing are complementary. When a mutual understanding between a business and its publics is fostered through PR, a marketer’s job is made easier. The same is true for public relations professionals when the market fit for a product or service is clearly understood by the marketing team. A lot of professionals, ourselves included, regard PR as a subset of marketing. You can agree or disagree with this viewpoint (We welcome your comments in the box just a little south of here).

Skill sets

PR and marketing professionals both require similar skill sets to perform their jobs successfully. Writing skills are essential to both fields. We have written extensively on the subject of writing, including why spelling and grammar count, the importance of being able to write a clear and persuasive mission statement, the delightful, frustrating and fulfilling struggle that is the art of writing and guidance on how to improve your writing all to double-underscore and highlight its importance to both PR and marketing professionals. In addition, both fields require excellent interpersonal and communications skills as they require you to engage with all manner of publics including customers, stakeholders, clients, journalists, editors, bloggers, brand enthusiasts and pessimists. Both professionals must also be excellent researchers and be able to identify credible and relevant information and apply it to projects. For these reasons, as well as the increasing demand for social media expertise, both professionals must also be technologically savvy. Teamwork, persistence and creativity also rank high among necessary skills required for each field.

Methods

Both professionals also carry similar tool kits to achieve their goals. For example, marketing and PR professionals both develop and carry out strategies for media relations with the primary goal being coverage that is cumulative and long term. New media, press releases and newswire services, media kits, email and the good old fashioned telephone are all employed to get their messages across to the media. Both also manage the reputation of their clients by monitoring the media and Internet for positive and negative mentions and often draft responses on behalf of clients to potentially damaging remarks as a means of reputation management. Of course, these just scrape the surface of the many strategies and tactics in the PR and marketing professionals’ toolkit. Feel free to add additional similarities to the comments section below as you think of them.

Differences

In our view, what sets marketing apart from PR is that it’s about more than just outreach; it also embraces a number of higher functions that determine the very direction of an organization. While they both focus on reaching target audiences for their corporate clients, marketers are responsible for identifying these groups and their specific needs that the company’s products can address. They are also responsible for distinguishing their products from competitors and for advising on the development of new products. They decide the markets that will optimize the company’s profits and provide council on product pricing based on a perceived value. Like PR, marketing requires communications skills, but it also demands more strategic and analytical skills.

So, what’s your take?

Don’t forget, with the new joint venture with B-EZ Graphix and Fresh Touch Publicity, you can resolve all of your marketing and PR needs in one network!

Top 5 Tips to Increase Fans on Facebook Fan Page


When you make a website or blog, you use Facebook to market your product. Well, this certainly helps when you posts your articles on the social media site and then creating a Facebook Fan Page.

Here I enlist the tips for generating more traffic to your blog.

Facebook Ads

When you use the ads of Facebook, it aptly works fine to get more fans since it only targets those people who seem interested in your product. The chances become bright that the person who views your ad, will become your fan. Advertising on Facebook is quite easy by opening its Advertising page.

Facebook Ads Fan Page

Facebook Fan Box on Your Blog/Website

Do use the Fan Box of Facebook on your website or blog. This is the most important tool. By using it, you will get number of fans and once your fans start increasing your website will start getting noticed in search engines. You can get its embed code from your Facebook account.

Facebook Fan Box on Your BlogWebsite Pages

Pages Tagging in your Updates

Tag your fan page whenever you update your Facebook Fan Page’s status.

Tagging in your Updates Facebook Fan Page

Mention of ‘Follow Me On Facebook’

This thing is quite easy and much effective method of increasing your fans on Facebook page. By the end of your post,  leave a clickable link requesting the viewers to become a fan of your Facebook Fan Page.

Mention of ‘Follow Me On Facebook’ Facebook Fan Page

Contests on Website

This helps a lot when you create the contests and giveaways on your site. Put some requirements to enter into the contest and post it on your site. A number of prominent websites do it and get more fans in return.

There are many other tips as well but these ones are proved ones to get more fans to your Facebook Page.

Contests on Website Facebook Fan Page

The Battle for Your Business: Graphic Designer vs. Web Designer


Every company needs to the help of a designer, but deciding what kind of designer is sometimes confusing. Companies often take a guess when it comes to hiring a designer, but as it turns out there is a difference between someone who works with websites and someone who works with graphics. If you want to make sure that you hire the right person for the job, it’s important you know exactly what you need done so you can evaluate which position is really qualified.

And in Corner One We Have: Graphic Design

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Graphic design deals with creating images and graphics to illustrate an idea. Their designs are typically seen on more traditional forms of marketing mediums such as a brochure, billboard, or banner. However, although graphic designers do not deal with any type of programming, they can create graphics for someone else to place on the web. Consider some of the instances you would need to hire a graphic designer:

  • Logo Design – Branding has become critical to the success of a company. A good logo is memorable, easy to recognize at first glance, and expresses the overall meaning of the company. In other words, creating a logo is tricky. Graphic designers know how to create a logo that encompasses all of these important factors, so many companies find that hiring a graphic designer is a must.
  • Special Promotion Announcement – Graphic designers are the ones you hire to create something that will catch a reader’s eye. If you are hoping to create a special billboard or announcement in a brochure, a graphic designer should be able to come up with something great.

promotion

  • Infographics – Graphic designers will be able to design a visually interested infographic. According to Jungle Minds Digital Consultancy, 87% of people who saw an infographic stopped to read the accompanying text (only 41% of people read the text when there was no infographic). In other words, it’s a great idea to spend the extra money and make sure your infographic is perfect. Although the graphic designer may not be able to transfer the graphic onto the web, they will certainly be able to illustrate something with a nice, clean layout.

And Ready in Corner Two We Have: Web Design

web design
A web designer also has a keen sense of style and artistic ability, but they work more on the technical side of design. They are generally more basic in their styles, but this is often because they have to account for the transfer of a design onto a website. In other words, they must worry about things like screen resolution, speed, and file size. They also know a lot of about programming, such as HTML and CSS style, and can create websites using this knowledge. Consider some of the occasions you would want to hire a web designer:

  • Website Creation – This is the most obvious. If you want the layout of your website to look different and you need someone to make it happen (not just give you an idea), then a web designer is your best bet.
  • User Experience – Companies often discover that they need to improve the navigation on their websites because people are having a difficult time moving from page to page. It is the job of a web designer to help fix this problem through better internal linking and breadcrumbs.

user

  • Responsive Web Design – This is going to be one of the big changes for companies in 2012. As more and more consumers start surfing the web on mobile phones and tablets such as the IPad, websites will need to be modified to fit these screens. This is called “responsive web design,” and a web designer will be the man or woman for that job.

In many cases, companies need both a graphic designer and a web designer. The graphic designer works well for the initial idea and design, and a web designer does a good job brining that design to life on a website. In addition, companies should be utilizing both a website and traditional, print marketing strategies, so both will be necessary.

After learning about the differences between a web and a graphic designer, it’s easy to see why it’s an important distinction. A web designer will likely not be able to give you the creative, detailed designs for a billboard like a graphic designer will, and a graphic designer will likely not be able to transfer anything onto the web.  For this reason, it is important you hire the right person for the job, and in some cases this may mean hiring two separate designers.

Lucky for you, I have extensive skills in both graphic and web design – a one stop shop for all your company’s design needs.  Learn more about how I can help on the rest of my website.  In the meantime, thanks for visiting and thanks for reading.

 

Be easy,

Brian

 

Photo Credit: faveurink.com,2dayblog.com, reliablenetworks.co.uk, fortmyerswebdesign.org

Inspiring Use of Animal Logos


Do you want a catchy animal logo? A skillfully designed logo will surely grasp the attention of the viewers and at the same time will serve the purpose of giving a mark and identification to the company name for which the logo is made. My focus here is on animal logos as I have researched that animals are symbolic reflecting various organizations and businesses. They can also be related to animal welfare organizations and not just athletic teams.

Some cool animal logos are set by the name of the animal or birds as the case may be. Lightswitch brand and motion design is associated with light bulbs, switches, lighters, matchboxes etc. The fish is made to animate and the logo is designed such that it can work on medium as well as larger sizes. Gatto picante shows a spicy black cat and you will love the style. Al-Kaabi shows an elephant with dark brown color with a good font and overall design.

The Perceptive owl is a fantastic work illustrating a wise owl. The choice of colors is good and can easily be your favorite. Silent Monkey looks a quite funny character but the concept is good. Toro bull is really artistic and the use of colors is great with a Spanish feel. Girafrica v3 is unique in its design and the subtleness of text is great. Plastic whale showing a green and yellow color whale is interesting. Tacowaco shows a kind of a turtle and the ending is like a snake. Answer Financial® Inc. helps people to become smart shoppers in terms of insurance to get a better return of dollars. The logo depicts a green owl.

Monkey business is a logo designed for online jobs which are UK based. The pigs and pinot logo commemorates the first annual gathering of pigs and pinot. Tullamore estate logo is meant for Australian winery. Buffalo Stampede logo has been created for a hockey club. Woof logo depicts a dog head which is actually a mobile. Some other cool animal logos are Sylion which is created for a developing company. Sheeple logo has been shaped with a creepy kind of face and looks like sheep wearing humans. Albino Rhino logo has been made for firms of freelance designing. The tiger fish logo has a sharp finish and can be used for anything productive. All the below logos are inspiring and exhibit a unique representation.

Animal Logo Design Examples

                                              

Source: http://designmodo.com/animal-logos/#ixzz1jke7KeaY

Inspiring Retro Poster Designs


You know poster printing is one of the most effective tool to promote any product, service or organization today and of course in the past.  Well,as a retro fan of everything, I also like posters that don’t get old.  They are all like time machines which take me back to old times.

Today I have a collection of very stylish and inspiring retro poster designs.  I’m especially loving the Wu Tang poster design!

Stylish Retro Poster Designs

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Color Palette Branding


When designing marketing products to establish a new business brand, color palette is almost always overlooked.  Logos, graphics and typography normally receive the most intention and are often assumed to be the most important aspects of starting a new business brand.  However, I argue that a characteristic color palette is the most critical aspect of designing a new business brand.  It is easy for a logo to standout and instantly identify or “brand” a particular business or company.  However, colors serve the same function. For instance, when you see pink and black stripes you might immediately think of Victoria’s Secret and gorgeous models.  Or, the red and white colors of Target’s brand signify its presence anywhere in the world, even on television advertisements that don’t even show the logo until the end of the commercial.  But, the whole time you knew it was a Target ad because of the predominance of red and white throughout the scenes of the commercial.  Likewise, you need to effectively consider the colors you will chose to brand your business.  Don’t fall into the trap of putting all your focus into the logo and other prevalent branding characteristics other than the most basic characteristic of color.  Choose colors that means something to you, but successfully compliment your logo and the rest of your branding products.