Category Archives: Networking

Time is Money?


I frequently mention to my new clients that my Modus Operandi is that I value business relationships over revenue. For this reason, I have no issue investing time for little to no money. Perhaps, only my mature audiences can understand why I do this, while my other critics rest on the idea that “Time is Money” – but really it’s not. In business, many associate the time they invest to be worth x amount of dollars and should be taken seriously, insisting that they are not in the industry of wasting time and subsequently money. Consider this: if the misfortunes of the world ever fell upon you such that you had not one cent to your estate, then time is all you have. Unlike money, you can’t make that back.

Years ago, I lived in the depths of society in the basement of an apartment on the south side of Chicago. I witnessed all sorts of misfortunes there, from young girls raped and beaten and a close friend of mine that was killed right before my eyes. One lesson that I’ve learned and can never forget is that you can’t take back time once it’s gone. You can’t make that little girl forget the time her innocence was lost, and you can’t give my friend time to make better decisions that would have kept him alive. There’s no amount of money you can spend, or any job you can work to earn back time.

So, why waste time worrying about money and what your time is worth when there are much larger things at hand? Don’t get me wrong, I know what my work and my time is worth. Hourly rates for graphic/web designers start at $25 per hour and project rates usually don’t fall under $500 at a minimum. So, why do I undercut myself? Why am I so humble? Don’t be mistaken, for a long time, I was in the business of making money myself. Now, I’m in the industry of making moments. Like the moment a small business owner who is just starting out sees their new logo for the first time and is so overwhelmed with elation, that they post it on every social network at their finger tips. And, like the moment when that new business identity affords them another avenue to generate the money they needed to pay back two months of late rent because there are no jobs on the market. . . the moment that their child doesn’t have to live with no home and in the chills of the wind because mommy has her own business now.

I don’t dream to have a large corporation, or a wealthy enterprise. I only wish to build relationships with lasting moments. In the end, I could die with a great deal of money in my estate. But, how much would last and what amount would be taken with me thereafter? None. But, the relationships that I build and the moments I create will become legacy. Every bit I will leave behind will not be circulated in treasuries eventually to become as invisible as credit. Rather, what remains of me will be circulated in the hearts in minds of people who didn’t envision another moment of good fortune until they met me. From this, I will not charge you with a request to make moments and not money. Instead, I leave you with a thought: if your time is money and money never lasts, then what are you truly worth?

-Be easy

5 Tips to Jump Start Your Brand


Hello, again! I will be posting my 5 Tips to Jump Start Your Brand. Follow these useful tips to get started with an effective brand marketing orientation to gain exposure.

TIP 1 – Get A Logo! Your logo is the face of your business. It’s the statement about your business that you want to give. Hire a graphic designer to design your logo because professional branding work yields better results. Make sure your logo excites you with pride because it sets the tone for the rest of your branding products. The style, colors and graphic elements will resonate in the rest of your brand products. Next, be sure to TRADEMARK YOUR LOGO! You should understand the value of protecting your business identity the same way you would with your own personal identity.

TIP 2 – Determine Your Niche to narrow the focus of your business branding campaigns. For example, a instead of marketing yourself as a “photographer,” brand yourself as a “wedding photographer.” A niche gives your brand orientation toward a target market – DON’T be a “Jack-of-all-trades; Master of none.” Master a niche to build a reputation -your brand. In other words, what you’re known to be proficient at providing for your target market.

TIP 3 – Establish Your Network! Build relationships with PROFESSIONALS both in and outside your profession. Making contacts in other professions will open up new markets for you to spread your brand far and wide.

Many frown at this, but offer pro bono and promotional services/products or barter with other professionals. Helping others in need of your services/products will generate hype about your business and promote your brand. Don’t offer free services/products too often and lose the ability to make a living because you’re known for rolling over at every sentimental appeal.

TIP 4 – Know Your Worth! Research what other professionals in your industry make for their services/products. Compete by not overpricing your products/services but don’t be the bottom rung of the ladder either. Be flexible! Provide multiple payment options for customers with various budgets (installments, deposits, etc.)

TIP 5 – INVEST IN YOURSELF! You should be enthusiastic about spending the money to design establish your brand. You can’t expect the cost to be cheap for designing a logo, business cards, websites & other marketing materials. Prepare to spend at least about $1000 – it’s a large investment, but worth it if you take time and FOLLOW THROUGH. Invest in accountants, business consultants and especially lawyers to help maintain and protect your brand. If you’re not willing to spend the money to build your brand, how can you expect your clients/customers to do so? Lastly, know your strengths and weaknesses. Don’t attempt things not within your skill set. Invest in tools to assist you.

I hope you enjoyed my 5 Tips! Put them to work as you build your brand, fulfill your dreams and Make Yourself!

Make Yourself


My name is Brian Wyatt, owner and operator of B-EZ Graphix, originally from Chicago, currently living in Warner Robins, Georgia. I am a graphic and web designer and marketing specialist. I have been in the design industry for over 8 years. I specialize in business branding by designing and producing marketing communications products such as logos, business cards, flyers, websites, album/mixtape and magazine covers along with designing static and animated ads. My educational background in social science has also allowed me to excel with my skills in marketing and promotions since the start of my design career in 2004. I combine my creativity in design with my background in strategic marketing and promotions with exceptional versatility to enable my clients, local and abroad, to take their business to new heights with an effective plan and execution of the design tools I provide. I develop brands that don’t just build companies, they build legacies.

Imagine a nameless, faceless individual approaching you with his/her hands out expecting you to pay them your hard earned money for their services/products. How would you take that? More importantly, what look would you give them that conveys the reality that you are in no way interested? This is the same way networks of people and markets will look at a company with no logo, no brand…perhaps, even an unimpressive brand. My company provides exciting designs and exceptional consultations to build start up companies and market networks and corporations – creating legacies. I provide this services at affordable and flexible rates to ensure new entrepreneurs and non-profits get the jump start they deserve without wasting what little they have to invest in themselves. I do this because I value business relationships over revenue. The world needs to know this. There are so many people out there that have dreams for themselves, their family and friends that involve being their own boss and bootstrapping their way to achieving their goals but don’t know where to start building. I want to provide the freedom for these innovators to do so not out of some sense of self justice, but because I know when I provide opportunities for them to advance toward their goals, they will pay it forward and create opportunities for others who are “stuck.” In the end, no one deserves to be “stuck” and waste the potential they have to make themselves. My company, B-EZ Graphix is the key to that freedom – the freedom to be who you want to be, build a legacy. . . the freedom to make yourself.

Marketing vs. Public Relations: Clarification for the Confused


Marketing vs. public relations: Clarification for the confused

Dialogue 282x300 Marketing vs. public relations: Clarification for the confused

I see, time and time again, in professional articles and blog posts and hear in every day conversations the misuse of the terms marketing and public relations, and it annoys me.

But I admit I am not entirely innocent either. It’s really easy to mix up these two terms because they are complementary fields that share so many similarities. They are both public facing, require many of the same skill sets and share some methods of media and public engagement. However, it is important to understand that their goals and processes for reaching these goals are distinct.

Boiled down to its bare bones, the answer is quite simple. The goal of marketing is to determine the customers that a company should sell to and to devise a strategy on how to reach them. PR involves creating a purpose-driven, active dialogue with a target audience, whether it’s potential customers, employees or stakeholders, with the goal of developing visibility and a positive corporate image and reputation by relating it to its interest groups.  Consider marketing a “push” method of communication that involves designing and developing products and methods to sell a business services or products.  In contrast, PR is “pull” method of communication that creates a favorable public image (or brand) of a company that will attracted and secure clientele.

In defining PR and marketing, we must consider the fact that they are constantly evolving with the changing media landscape and increasing demands of consumers. And these consumers are becoming more powerful and vocal as social technology advances and dilutes the persuasive authority of businesses. These shifts make it challenging to pinpoint definitions for each field. Here are some attempts from reputable institutions:

Marketing defined

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

– American Marketing Association

“The management process responsible for identifying, anticipating and satisfying customer requirements profitably.”

– Chartered Institute of Marketing

  • The act or process of selling or purchasing in a market
  • The process or technique of promoting, selling, and distributing a product or service
  • An aggregate of functions involved in moving goods from producer to consumer

– Merriam-Webster dictionary

So, simply put, marketing is the business function that manages the relationships between an organization and its markets, between its products and services and its customers to satisfy all requirements profitably.

Public Relations defined

“Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives”

– Entrepreneur Encyclopedia

“Public relations is about reputation – the result of what you do, what you say and what others say about you. Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics”

– CIRP

“Public relations are often a crucial part of a company’s success – or failure. In addition to handling media requests, information queries and shareholder concerns, PR personnel are frequently responsible for crafting and maintaining a corporation’s image”

– Investopedia

Again, in its simplest form, PR seeks to foster a mutual understanding between an organization and its publics by bridging consistent communication lines with media and publics to make an organizations “good works” well known to as many publics as possible.

Similarities

As mentioned previously, public relations and marketing are complementary. When a mutual understanding between a business and its publics is fostered through PR, a marketer’s job is made easier. The same is true for public relations professionals when the market fit for a product or service is clearly understood by the marketing team. A lot of professionals, ourselves included, regard PR as a subset of marketing. You can agree or disagree with this viewpoint (We welcome your comments in the box just a little south of here).

Skill sets

PR and marketing professionals both require similar skill sets to perform their jobs successfully. Writing skills are essential to both fields. We have written extensively on the subject of writing, including why spelling and grammar count, the importance of being able to write a clear and persuasive mission statement, the delightful, frustrating and fulfilling struggle that is the art of writing and guidance on how to improve your writing all to double-underscore and highlight its importance to both PR and marketing professionals. In addition, both fields require excellent interpersonal and communications skills as they require you to engage with all manner of publics including customers, stakeholders, clients, journalists, editors, bloggers, brand enthusiasts and pessimists. Both professionals must also be excellent researchers and be able to identify credible and relevant information and apply it to projects. For these reasons, as well as the increasing demand for social media expertise, both professionals must also be technologically savvy. Teamwork, persistence and creativity also rank high among necessary skills required for each field.

Methods

Both professionals also carry similar tool kits to achieve their goals. For example, marketing and PR professionals both develop and carry out strategies for media relations with the primary goal being coverage that is cumulative and long term. New media, press releases and newswire services, media kits, email and the good old fashioned telephone are all employed to get their messages across to the media. Both also manage the reputation of their clients by monitoring the media and Internet for positive and negative mentions and often draft responses on behalf of clients to potentially damaging remarks as a means of reputation management. Of course, these just scrape the surface of the many strategies and tactics in the PR and marketing professionals’ toolkit. Feel free to add additional similarities to the comments section below as you think of them.

Differences

In our view, what sets marketing apart from PR is that it’s about more than just outreach; it also embraces a number of higher functions that determine the very direction of an organization. While they both focus on reaching target audiences for their corporate clients, marketers are responsible for identifying these groups and their specific needs that the company’s products can address. They are also responsible for distinguishing their products from competitors and for advising on the development of new products. They decide the markets that will optimize the company’s profits and provide council on product pricing based on a perceived value. Like PR, marketing requires communications skills, but it also demands more strategic and analytical skills.

So, what’s your take?

Don’t forget, with the new joint venture with B-EZ Graphix and Fresh Touch Publicity, you can resolve all of your marketing and PR needs in one network!

Top 5 Tips to Increase Fans on Facebook Fan Page


When you make a website or blog, you use Facebook to market your product. Well, this certainly helps when you posts your articles on the social media site and then creating a Facebook Fan Page.

Here I enlist the tips for generating more traffic to your blog.

Facebook Ads

When you use the ads of Facebook, it aptly works fine to get more fans since it only targets those people who seem interested in your product. The chances become bright that the person who views your ad, will become your fan. Advertising on Facebook is quite easy by opening its Advertising page.

Facebook Ads Fan Page

Facebook Fan Box on Your Blog/Website

Do use the Fan Box of Facebook on your website or blog. This is the most important tool. By using it, you will get number of fans and once your fans start increasing your website will start getting noticed in search engines. You can get its embed code from your Facebook account.

Facebook Fan Box on Your BlogWebsite Pages

Pages Tagging in your Updates

Tag your fan page whenever you update your Facebook Fan Page’s status.

Tagging in your Updates Facebook Fan Page

Mention of ‘Follow Me On Facebook’

This thing is quite easy and much effective method of increasing your fans on Facebook page. By the end of your post,  leave a clickable link requesting the viewers to become a fan of your Facebook Fan Page.

Mention of ‘Follow Me On Facebook’ Facebook Fan Page

Contests on Website

This helps a lot when you create the contests and giveaways on your site. Put some requirements to enter into the contest and post it on your site. A number of prominent websites do it and get more fans in return.

There are many other tips as well but these ones are proved ones to get more fans to your Facebook Page.

Contests on Website Facebook Fan Page

Networking At It’s Best – B-EZ Graphix Partners w/ Fresh Touch Publicity!!!


So let’s start the story from the beginning…

Vau’ve of OfficialAnais Public Relations (PR) is a long time friend and business associate of B-EZ Graphix.  Through her network, she found a PR agency, Luxury Chic Media (LCM), in need of a graphic designer.  Without hesitation, B-EZ Graphix was immediately referred to LCM.  While making arrangements for a design project for LCM, I expressed on Twitter that I was looking for a local PR agency in Georgia.  LCM immediately did a Twitter roll call, and behold Fresh Touch Publicity (FTP) was the first and only to answer.

It is no surprise that PR operations rely heavily on media and communications.  However, in order to effectively communicate and establish efficient relationships, PR agencies need extensive experience in branding along with their own functional and professional brand.  Likewise, graphic designers look to PR agencies to market and communicate the brand of their clients who use their design products.  Hence, most PR agencies have graphic and web designers on call within their network, rarely with one central location, let alone organization.

Aware of this phenomena, I did some research and was highly impressed by the publicity work of FTP, their community involvement and passionate work ethic.  So, I reached out to “TJ” of FTP in an effort to establish an efficient partnership to offer all of these services under one organization to provide a single, “one-stop shopping” solution for entrepreneurs, businesses and organizations to utilize both of our design and publicity services.  Needless to say, TJ was very excited at the opportunity to offer her current and new clients the capacity to design and publicize all of their events, products and brands within one organization.

“I was always taught, ‘you can teach aptitude but you can’t teach attitude.’  Our positive energies and selfless work ethics are uncommon trends in business and that’s why I see this partnership working and growing. This is quite a simple recipe to help your business meet its goals. Welcome to the marriage of success and happiness! ” – TJ of Fresh Touch Publicity

There is no doubt that there is SO much more to come from this new team based in Georgia.  Stay tuned for further developments of this network.

For more information or if you’re interested in seeing what these companies can do for you visit the following links below:

Fresh Touch Publicity

OfficialAnais PR

Luxury Chic Media

B-EZ Graphix