Tag: atlanta

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Branding Etiquette – Rule #3: Practice What You Pitch!


Whether you are trying to raise money for your business/organization or just want to perfect your business strategy, a solid “elevator pitch” is an essential tool for achieving your goals. An elevator pitch should be delivered in 60 seconds or less or as a one page overview of your business. Think of your elevator pitch as a verbal executive summary that gives a quick overview of your business and details of why it’s going to be successful.

One of the key things your pitch should include is how your business is going to solve a problem. If your business does not address a problem, it is not a viable business venture. My recommendation is to strive to resolve the “W5H” questions that I typically ask during new client consultations.

  • Who are you?
    • Your name, title and company.
  • What do you do?
    • The problem that you’re solving.
  • Where can they find you?
    • Including digital and physical business locations.
  • When?
    • Hours of operation, seasonal operation (i.e. tax preparation)
  • Why should customers choose you?
    • Address your competition. Discuss why your business is different. Consider mentioning your education or years of experience.
  • How?
    • Briefly, describe how you are going to do to resolve the problem.

If you can answer as many of these questions as you can within 30 seconds, you will likely impress many people at networking event, secure new customers and develop successful partnerships. But, it does end there. You must practice what you pitch. Here are some ways to do that:

Be Prepared

This is a three-fold process: do your research, build a brand, and rehearse your pitch. Before you develop and verbalize your pitch, it is important to do your research to determine how you can answer the W5H questions to give the best first impression.

Then build a brand that visually represents and communicates your business idea. Why hook them on the pitch when you don’t have a logo, business card or website to reel them in?

Now, that you’ve done your homework and have lead capturing brand materials, you should practice giving pitch. Entertain your friends and family with your pitch bloopers of verbal pauses and mispronunciations. Record yourself on audio or video (the video can also be used later for marketing your brand). Rehearse until you are comfortable pitching with few mistakes to both very important individuals and large audiences.

Be Consistent

One of the worst worst things you could do for your brand is give an elevator pitch that you cannot validate. If you pitch that your cleaning service passes 100% of home inspections, it would be in your best interest to ensure that it never drops to 99%. This emphasizes the importance of making realistic projections about your brand. It is also very helpful to collect testimonials that validate the consistency your brand’s reputation.

Be Easy

When you are prepared with a good elevator pitch and have a track record of valid and consistent customer satisfaction with your brand, you obtain a high level of confidence in your brand. This confidence impacts the way you deliver your pitch. It should become so second nature and easy to execute that you impress your audience by the articulation just as much as the content. After all, shouldn’t marketing your business be easy?

It takes time, commitment and effort to develop and deliver a great elevator pitch. It should sound the same every time you give it. People should remember how and what you say in your elevator pitch. Most importantly, your work should reflect what you say in your pitch. Don’t forget that you are your brand. Become known for keeping your word. Follow Rule 3 and Practice What You Pitch. #MakeYourself

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It’s The Season For Giving!


It’s that time of year again! And B-EZ Graphix is always excited to give back.

Check out some of the events, programs and organizations we are sponsoring this season.

We truly hope that you can find it in your heart to find ways to give to them as well.

Since we, unfortunately could, not secure sponsors for our 10th Anniversary event last month, benefitting the Alzheimer’s Association of Georgia (@ALZGA), we have decide to increase our pledge to give 10% of our sales this month to @ALZGA. Especially since November is National Alzheimer’s Disease Awareness Month and National Caregiver Month. Every little bit counts.

Every little bit counts. Please, take a moment to click the links below, give back and #BeBlessed!

Fresh Touch Publicity’s Simply Giving Project – Memphis, TN | Nov. 7-17th 2014

Click banner for more info or email simplygiving@ftpublicity.com!

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Official Anais PR’s Shark Tank Social: Tech Talk Edition – Chicago, IL | Nov. 14, 2014

SharkTankSocialFlyerV6The Shark Tank Social is for the Chicago professional who may have an invention, intentions to audition or simply loves Shark Tank!

Official Anais PR seeks to connect those around Chicago-land who watch the show anxiously every Friday and would like to have dialogue surrounding entrepreneurship, small business funding, pitching and much more.

Learn about how to properly position yourself as an author, public speaker, product marketer as well as branding strategies.

The Tech Talk Edition will focus on the importance of technology awareness, the integration of social media and technology in digital marketing/public relations as well as the basic steps to starting a business with employees.

 

 

Official Anais PR’s Annual Christmas Toy Drive – Chicago, IL

APTOPIX_Michelle_Obama_Toys_for_Tots_0e9f0-300x228Do you know of a deserving single mother who has been working tirelessly to make ends meet? A mother attending school, working two jobs and trying to raise her children the best way possible? In 500 words or less send us an email with why you feel she should be a recipient of this year for Official Anais PR’s 5th Annual Toy Drive. Do you work with a Non-for-Profit that serves children in need? Would you like your organization to be considered as a recipient for this year’s Toy Drive? Email us your organization NAME, LOCATION, WEBSITE and MISSION statement, social media handles as well as why you feel you deserve assistance this year.

Click HERE for more info and to nominate.

OR email vdavis@officialanaispr.com

 

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10 Years Strong And Growing!


Wooohooo!!! 10 years in business and still going strong!

We have accomplished a major milestone to have grown and developed in such a way since our founding in 2004. The story of B-EZ Graphix is so unique and deep. We have made great strides to have something meaningful to offer to our clients and market. I am excited to tell the story for the first time:

In the beginning…

 

…Just kidding 🙂

 

I pledged Iota Phi Theta Fraternity (IPT) at the University of IL at Urbana-Champaign (UIUC) in the Spring of 2004. I received my first crash course on Adobe Photoshop CS3 later that year by my fraternity brother, Cleveland, to design flyers for our organization’s events. Around this time, my family experienced some financial hardships and I was pretty much on my own in college. I began working over 80 hours per week, and heavily involved in publicity work for IPT. It wasn’t long until my grades suffered and I my enrollment was suspended from UIUC. After moving out the dorms and out the frat house in 2005, I was pretty much homeless for the first half of the Summer.

But, soon other organizations began to notice my natural artistic skill in designing marketing materials. I began making $25 here and there for a design until by 3 degrees of separation, I was connected to Steve, an event promoter in Champaign, IL. He was so impressed with my work, that he hired me under contract and paid me a few hundred a week to design all his promotional and marketing material. The ability to stay encouraged through my difficulties and maintain my professionalism and work ethic prompted the nickname that Steve gave me….B-EZ. Through his connections, I picked up new clients in the local community, mainly consisting of “mom and pop” shops. The work I did for them gave them hope that they could recover their business and grow. The enthusiasm that they all shared inspired me to make the work I do into more than a hobby. And on October 25, 2004, B-EZ Graphix was founded. I know it is an unconventional business name, but it means something to me. And my goal is to have it mean something to clients as well.

After 10 years, we are continuing the same mission to make the brand development and marketing process easy and affordable for small business, non-profit organizations and minority businesses. We have developed and leveraged lasting and meaningful partnerships and built hundreds of successful brands. We are still growing and our focus in the coming years is to continue to grow by adding to our team in order to increase our reach and capacity. I am very grateful to those who have contributed to the growth of B-EZ Graphix, to include my family, my colleagues Vau’ve Davis of Official Anais PR and TJ Jefferson of Fresh Touch Publicity and my Amber Wheeler, my Jedi Apprentice (lol) who has put up with me for over 2 years now. It won’t be long now. Just stay tuned and connected and you will soon see new and exciting developments with B-EZ Graphix.

Be easy,

Brian K. Wyatt, Jr.

Founder / Creative Director

B-EZ Graphix