Tag: #bezgraphix

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Top 10 Trade Show Tactics To Grow Your Business


Spring is fast approaching, and it brings with it a season of local and national trade shows for businesses like yours and ours. Trade shows often serve as a launch pad for new business enterprises and the proverbial “bread and butter” for existing enterprises to grow. However, trade show participation often come at high costs for registration fees, promotional items, travel, labor and other expenses. This might put some small businesses at risk of not getting a good return on investment (ROI).

We are excited to offer you the top ten researched-backed trade show tactics to help you get the best ROI from trade show participation. Let’s begin with the most obvious:

 

  1. Nail First Impressions

Studies show that your first impression has a high impact on the actual long-term status of your relationship.[i] First impressions are even more important at trade shows because attendees are flooded with information about dozens of companies and its crucial that you and your business stand out.

In reality, you only have about 10 seconds to capture the attention of people passing by before they become uninterested in what you’re selling. — Rachael Sprung, HubSpot

To draw people in to your booth make sure your exhibit visually stands out, even if you have a limited budget. Utilize colors, large signs, banners, and make the most of your branded materials or incorporate inventive technology to make your set up more appealing and interesting. It is also important to create unique and interesting content to draw people in and then have that content lead to a sale. Finally, refine your elevator pitch; make sure it communicates who you are, what you do, and what makes you unique quickly and effectively.

 

  1. Engage Employees in All Aspects of the Show

Employees are part of your brand, so it is wise to utilize them as marketing tools for your business throughout the show. Some creative ways to include employees into your trade show display would be to have them disguised as show attendees interacting with your booth, creating an internal sales competition, and having an employee be a featured speaker.

  • Have employees dressed as show attendees and surround your booth to create the illusion of a crowd to draw other attendees. This works because social proof generates trust. When onlookers see others interacting with your brand they will wonder what the buzz is about and want to find out for themselves. If you utilize employees in this way be sure that you have sufficient employees working the booth to engage onlookers.
  • Create an internal sales competition. Have your best sales people on the floor and make it a competition among them as to who can generate the most leads or close the most deals. This will motivate employees to put in extra effort and make the most of the show.
  • Have a team member speak at the show. This proves that your presence has been vetted by the event planning committee in charge of the tradeshow.[ii] Having an employee speak at the show gives your brand visibility and validity with show attendee. Nothing builds trust faster than teaching something of value without asking for anything in return. Attendees with have a favorable view of your business if they gain something beneficial from your organization without having to give anything for it.

 

  1. Extend Your Reach With Inventive Promotional Items

Promotional items are extensions of your brand. Having promotional giveaways that are easily visible are simple ways to get people talking about your booth. Go beyond a branded stress ball and create unique promotional items to stand out from other businesses. Another way to maximize the benefit of promotional items is to turn it into a game. For example, those who wear items or sign up for your mailing list have a chance to win something big at the end. Creating a game gets people interested in your booth and excited at the change of winning something, while promoting your brand and generating warm sales leads.

 

  1. Identify Companies That Will Be In Attendance and Leverage Your Research

Go through the attendee list in advance and identify potential customers and prospects. If the event is more intimate, you can conduct a competitive analysis on the attending companies competitors so that you have the ability to, on a more personal level, show companies how they will be able to use your product to compete with their competitors.[iii] For example, Hubspot has a free tool, ‘Marketing Grader’, which can be used to grade the marketing programs of companies that will be in attendance. A leaderboard can be created to show top-ranked companies and be displayed on a screen at the event booth.

This allows you to make targeted communications and have prepared information to be more effective in communicating the ways you can improve the business of prospective clients.

 

  1. Schedule Pre-Show Booth Meetings with Potential Customers

Reach out to attendees 4-6 weeks prior to the show and set up meetings at your booth before the show starts. Reach out with personalized messages for each potential client.

Make it about networking, not selling. Learn about what they do, do not make it about what you do. The focus in these meetings should be to create relationships, not sell products. Creating a personal relationship with potential clients before trying to make a sale will make an eventual deal go more smoothly.

 

  1. Utilize the Experience and Resources of Other Companies

Your biggest resource before and at a trade show is other companies. There is much to learn from companies that have been successful and those that have failed. Trade leads and contact information with brands selling different products and services with the same target market as you. This is a way to instantly double sales opportunities; this gives you the most ability to affect your ROI for the show.

Before creating booth materials and while planning for the show, research successful trade show leaders and adjust your strategy. Take time to look into tips and tricks from organizations that have been very successful at trade shows. Explore other trade show booths and learn how they are marketing their products and services and ask or observe to determine if they are effective or not.

 

  1. Have Interactive Elements

Adding unconventional elements to your booth will generate interest and give attendees a better understanding of your value proposition. Anything that distances your booth from traditional trade show booths will benefit your businesses performance at the show. Incorporating touch screens is a helpful tool to increase engagement because it gives those interacting with your booth more to do than listen to your employees sales pitch.

 

  1. Bring Your Best Clients to the Show

Create repeat business by buying a ticket for some of your best clients. It is easier to get more business from an established client than it is to obtain a new customer, so inviting existing clients to the show is a way to maintain your relationship. A strong relationship with a prior client will make them an additional evangelist of your brand to help you secure new business as well.

 

  1. Stop Selling, Focus on Networking

Creating relationships first, before trying to make a sale, will be better for your business in the long run. Having an established relationship will make finalizing a deal later on much easier.

Ask questions about others first before attempting to sell your product or service. It is more natural flowing when you ask someone about their company and where they come from first, because they will likely ask about you in return.

Build relationships; ask questions about their business and themselves. Find common interests. Networking is more beneficial to your business than giving a sales pitch to every show attendee you interact with. Creating relationships will lead to more business long-term and leave attendees with a more favorable view of your company.

 

  1. Follow Up ASAP

After the show, contact leads as soon as possible so they do not forget about you. Typically, wait one day after the show to follow up with prospects. Follow up with any items you told customers or prospects you would send them upon return to the office.

Following up soon after the show is important because once prospects get back to ‘real life’ they will begin to forget the impression you made on them at the show and the conversations you had.

 

Was this information helpful?

 

Please, share your thoughts in the comments below.

 

References

[i] Gibson, J. C. (n.d.). 15 Trade Show Booth Success Tips. Retrieved February 09, 2017, from http://www.huffingtonpost.com/james-c-gibson/19-trade-show-booth-succe_b_10066960.html

[ii] Sprung, R. (2012, March 12). 6 Tactics for Turning Trade Show Interactions Into On-Site Sales. Retrieved February 09, 2017, from https://blog.hubspot.com/blog/tabid/6307/bid/31690/6-Tactics-for-Turning-Trade-Show-Interactions-Into-On-Site-Sales.aspx#sm.0000vph4sv19rxdtku03lu8l7tus0

[iii] Gleeson, B. (2013, September 05). 7 Tricks For Tradeshow Domination. Retrieved February 09, 2017, from http://www.forbes.com/sites/brentgleeson/2013/09/04/7-tricks-for-tradeshow-domination/#516298e64a1e

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15 Easy SEO Tips to Get More Targeted Website Traffic


There is one thing that will always be the holy grail of internet marketing and that’s targeted website traffic. We’ve listed 15 simple, easy to implement SEO tips that are tested and proven to bring more qualified traffic to your website this year.

You can have the best looking website and a great team with all of the skills and expertise you could ever ask for, but if you can’t get a consistent amount of targeted visitors coming to your site, it’s not going to bring in the sales. Without a solid web presence your website can only sit around and look pretty.

As business owners, we want more then just a good looking website, we want a good looking balance sheet. If you’re reading this post then chances are you’ve already taken the first step and hired our team to create a beautifully branded website for your business.  So now the question arises, “how can I position my website in front of the people searching for my products and services?”

Search Engine Optimization (SEO) is an ever evolving skill and marketing strategy. Although the search engines consistently make little updates and changes to their algorithms in an attempt to keep us on our P’s and Q’s and improve user experience, using good SEO practices that rank your website high in the search results for search terms your potential customers are using, will always be the best long-term strategy to boost your business revenue.

SEO can be broken up into two main categories, on-page optimization which deals with all improvements being made on the website itself, and off-page optimization which covers every thing done on other websites to improve search engine rankings.

Below is a list of both on-page and off-page SEO tips that you can use right now to boost search engine rankings and increase the amount of ready-to-buy traffic that visits your site. It is important to note that improvement in website rankings take time. You should aim to make at least one improvement to your site each day. Over time good search engine optimization will bring more traffic, leads and sales but being consistent with the steps below is key.

On Page SEO Tips

On Page SEO Tip #1: Optimize your website content by lengthening your articles and using a good variety of long-tail keywords (highly relevant, low competition search phrases that generally consist of 3+ words) sprinkled throughout. It is important to use a balanced approach when using keywords, not too much and not too little. A keyword density of around 3-5% is recommended (i.e., 30-50 keywords In a 1,000 word article).

On Page SEO Tip #2: Use the main keyword your target market would use to find you, in the headline and first paragraph of your homepage article. This signals to the search engines what search term they should most likely rank your website for.

On Page SEO Tip #3: Use plenty of white space in your website content. This not only helps slightly improve your ranking in the search engines but is easier on the eyes of your readers. Keeping your paragraphs between 6-10 lines is recommended.

On Page SEO Tip #4: Place links for all of your inner pages on your homepage. This is called interlinking and will help the search engines crawl your site more naturally. This also positively effects your rankings in the search engines.

On Page SEO Tip #5: Disable flash players or anything else on your site that could potentially slow down the time it takes for your site to load. The search engines are constantly looking for the highest quality search results to show their users, this is just one of many factors they look at when crawling your site.

On Page SEO Tip #6: Optimize all images on your site by changing the file names and alt tags to long-tail keywords you’re trying to rank for. Many believe images can hurt your rankings but these small changes will make your images have a positive effect on your SEO.

On Page SEO Tip #7: Link out to at least one or two authority sites (i.e., an article on Wikipedia.com) that are relevant to your niche. This looks very natural and helps improve trust with the search engines. Be careful not to over do this. One or two outbound links on the homepage is enough.

On Page SEO Tip #8: List your business name, address and phone number (NAP) in the site wide footer of your website. This gives the search engines a point of reference when you start creating citations for your business and will improve rankings.

On Page SEO Tip #9: Optimize the page title, description and meta tags (descriptive snippets of text that appear in a pages code) for each page on your site with keywords. This helps improve your search engine rankings and gives a short, concise snippet of what your site is about in the search results.

On Page SEO Tip #10: Always have outbound links, from your website, open in a new tab. The search engines analyze the amount of time visitors spend on your site (bounce rate). Making sure your page stays up when a visitor clicks an outbound link will help improve your bounce rate.

Off Page SEO Tips

Off Page SEO Tip #1: Create a Google My Business listing with your business NAP (Name Address Phone Number) and get fully verified. This is considered the most important citation and must be fully optimized just as if it was your own website.

Off Page SEO Tip #2: Create high quality citations (mentions of your business name, address and phone number) for your business on high authority business directories (i.e., Yellowpages.com, Yelp.com, Bingplaces.com, etc). Citations help validate the information the search engines have on your business. The more places they can find consistent data about your business on the internet the more trust and credibility it creates. Be sure to list your website and always include your business name, address and phone number exactly how it shows on your website.

Off Page SEO Tip #3: Create business pages on all popular social media platforms, optimize them with content and link back to your website. This is a great way to send some power to your website and start getting social signals. Getting likes, shares, and reviews on these platforms is highly recommended.

Off Page SEO Tip #4: Gain high quality links from good websites. Gaining backlinks from relevant, high trafficked forums, blogs, social media sites and directories will boost your rankings like nothing else will. Make sure the site isn’t spammy and actually provides value to their visitors. Be sure to find a way to give value whether you’re leaving a comment, guest posting, or leaving a helpful tip in a forum.

Off Page SEO Tip #5: Focus on variety when earning backlinks for your website. Too much of one good thing is bad when it comes to link building. The goal is to have the most diverse and natural looking backlink profile for your site.

Final Thoughts : Love on your website consistently. Whether you’re adding fresh content, updating information, gaining new backlinks, or getting social signals, do something for your site every day and you will see both short term and long term improvements in your web presence.

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Network Your Net Worth with Business Cards


Check out this mockup of the new business cards we designed for Dr. Tess of Beverly Hills. Dr. Tess is now ready to network with the celebrities and upper class Beverly Hills clients to promote her Aesthetic & Medical Services. She will boast unique design with a custom stock that is unlike any other!

A good business card is like a firm handshake. It tells a lot about who you are, what you represent and what you are worth. You are worth more than what’s in your bank account or what assets you have. Who you know adds to your net worth. You want to know ambitious people like you. Connected people who can take you further. Higher. But you have to impress them first.. We can help you impress your customers with a professionally designed business card and avoid the embarrassment of handing them a design that they may find familiar with Vistaprint’s millions of other customers. Be one in a million – and not customer number 1,947,2??

You’re more valuable to us than that. Start networking your net worth.

We Will Help Make It Easy & Affordable

B-EZ Graphix will offer give our subscribers like you the first chance to get $50 off of a Two-Sided Business Card Design Package + 250 prints for only $99 until August 1st.

Get an additional $50 off when you bundle it with a Logo Design Package for a total investment of $249 for Logo + Business Card + 250 prints.

Contact Us today!

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It’s The Season For Giving!


It’s that time of year again! And B-EZ Graphix is always excited to give back.

Check out some of the events, programs and organizations we are sponsoring this season.

We truly hope that you can find it in your heart to find ways to give to them as well.

Since we, unfortunately could, not secure sponsors for our 10th Anniversary event last month, benefitting the Alzheimer’s Association of Georgia (@ALZGA), we have decide to increase our pledge to give 10% of our sales this month to @ALZGA. Especially since November is National Alzheimer’s Disease Awareness Month and National Caregiver Month. Every little bit counts.

Every little bit counts. Please, take a moment to click the links below, give back and #BeBlessed!

Fresh Touch Publicity’s Simply Giving Project – Memphis, TN | Nov. 7-17th 2014

Click banner for more info or email simplygiving@ftpublicity.com!

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Official Anais PR’s Shark Tank Social: Tech Talk Edition – Chicago, IL | Nov. 14, 2014

SharkTankSocialFlyerV6The Shark Tank Social is for the Chicago professional who may have an invention, intentions to audition or simply loves Shark Tank!

Official Anais PR seeks to connect those around Chicago-land who watch the show anxiously every Friday and would like to have dialogue surrounding entrepreneurship, small business funding, pitching and much more.

Learn about how to properly position yourself as an author, public speaker, product marketer as well as branding strategies.

The Tech Talk Edition will focus on the importance of technology awareness, the integration of social media and technology in digital marketing/public relations as well as the basic steps to starting a business with employees.

 

 

Official Anais PR’s Annual Christmas Toy Drive – Chicago, IL

APTOPIX_Michelle_Obama_Toys_for_Tots_0e9f0-300x228Do you know of a deserving single mother who has been working tirelessly to make ends meet? A mother attending school, working two jobs and trying to raise her children the best way possible? In 500 words or less send us an email with why you feel she should be a recipient of this year for Official Anais PR’s 5th Annual Toy Drive. Do you work with a Non-for-Profit that serves children in need? Would you like your organization to be considered as a recipient for this year’s Toy Drive? Email us your organization NAME, LOCATION, WEBSITE and MISSION statement, social media handles as well as why you feel you deserve assistance this year.

Click HERE for more info and to nominate.

OR email vdavis@officialanaispr.com