Tag: Entrepreneurism

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Network Your Net Worth with Business Cards


Check out this mockup of the new business cards we designed for Dr. Tess of Beverly Hills. Dr. Tess is now ready to network with the celebrities and upper class Beverly Hills clients to promote her Aesthetic & Medical Services. She will boast unique design with a custom stock that is unlike any other!

A good business card is like a firm handshake. It tells a lot about who you are, what you represent and what you are worth. You are worth more than what’s in your bank account or what assets you have. Who you know adds to your net worth. You want to know ambitious people like you. Connected people who can take you further. Higher. But you have to impress them first.. We can help you impress your customers with a professionally designed business card and avoid the embarrassment of handing them a design that they may find familiar with Vistaprint’s millions of other customers. Be one in a million – and not customer number 1,947,2??

You’re more valuable to us than that. Start networking your net worth.

We Will Help Make It Easy & Affordable

B-EZ Graphix will offer give our subscribers like you the first chance to get $50 off of a Two-Sided Business Card Design Package + 250 prints for only $99 until August 1st.

Get an additional $50 off when you bundle it with a Logo Design Package for a total investment of $249 for Logo + Business Card + 250 prints.

Contact Us today!

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Branding Etiquette – Rule #3: Practice What You Pitch!


Whether you are trying to raise money for your business/organization or just want to perfect your business strategy, a solid “elevator pitch” is an essential tool for achieving your goals. An elevator pitch should be delivered in 60 seconds or less or as a one page overview of your business. Think of your elevator pitch as a verbal executive summary that gives a quick overview of your business and details of why it’s going to be successful.

One of the key things your pitch should include is how your business is going to solve a problem. If your business does not address a problem, it is not a viable business venture. My recommendation is to strive to resolve the “W5H” questions that I typically ask during new client consultations.

  • Who are you?
    • Your name, title and company.
  • What do you do?
    • The problem that you’re solving.
  • Where can they find you?
    • Including digital and physical business locations.
  • When?
    • Hours of operation, seasonal operation (i.e. tax preparation)
  • Why should customers choose you?
    • Address your competition. Discuss why your business is different. Consider mentioning your education or years of experience.
  • How?
    • Briefly, describe how you are going to do to resolve the problem.

If you can answer as many of these questions as you can within 30 seconds, you will likely impress many people at networking event, secure new customers and develop successful partnerships. But, it does end there. You must practice what you pitch. Here are some ways to do that:

Be Prepared

This is a three-fold process: do your research, build a brand, and rehearse your pitch. Before you develop and verbalize your pitch, it is important to do your research to determine how you can answer the W5H questions to give the best first impression.

Then build a brand that visually represents and communicates your business idea. Why hook them on the pitch when you don’t have a logo, business card or website to reel them in?

Now, that you’ve done your homework and have lead capturing brand materials, you should practice giving pitch. Entertain your friends and family with your pitch bloopers of verbal pauses and mispronunciations. Record yourself on audio or video (the video can also be used later for marketing your brand). Rehearse until you are comfortable pitching with few mistakes to both very important individuals and large audiences.

Be Consistent

One of the worst worst things you could do for your brand is give an elevator pitch that you cannot validate. If you pitch that your cleaning service passes 100% of home inspections, it would be in your best interest to ensure that it never drops to 99%. This emphasizes the importance of making realistic projections about your brand. It is also very helpful to collect testimonials that validate the consistency your brand’s reputation.

Be Easy

When you are prepared with a good elevator pitch and have a track record of valid and consistent customer satisfaction with your brand, you obtain a high level of confidence in your brand. This confidence impacts the way you deliver your pitch. It should become so second nature and easy to execute that you impress your audience by the articulation just as much as the content. After all, shouldn’t marketing your business be easy?

It takes time, commitment and effort to develop and deliver a great elevator pitch. It should sound the same every time you give it. People should remember how and what you say in your elevator pitch. Most importantly, your work should reflect what you say in your pitch. Don’t forget that you are your brand. Become known for keeping your word. Follow Rule 3 and Practice What You Pitch. #MakeYourself

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New Beginnings


I founded B-EZ Graphix in October of 2004 simply to give a name to the business I had been conducting as a freelance graphic and web designer in Central Illinois. I made a little money providing an affordable design solution for local businesses. But, it wasn’t my primary source of income (I was a chef). Rather, I considered design to be a lucrative hobby that helped me financially sustain myself through college. At that time, I would not have bet that it would become my way of life. Nearly 10 years later as my military career comes to a close, I am embarking on a risky adventure to operate B-EZ Graphix full time and work solely for myself. I am taking charge of my own destiny. And I am happy to share my new beginnings with each of you.

Naturally, I have many apprehensions about embarking on this quest to realize my success. But, I have faith in God, in myself and, most importantly, in the purpose of what I do. I think the people in my network can see that in the way that I speak and carry myself. Confidence is hard to hide. And I believe it showed tonight as I attended a Networking Mixer in Macon, Georgia. It was hosted by the Macon-Middle Georgia Black Pages (MGBP). I introduced myself to Mr. Alex Habersham, the Publisher of MGBP, the week prior and I believe he observed my confidence as well. He invited me to the mixer and to meet with him about opportunities to work with MGBP. Just before the networking mixer began, I handed him a written proposal about how we can leverage each other and we carried on with plans to meet the next day. The mixer itself was one of the best I’ve ever attended. It occurs every second Tuesday at Overtyme in Macon, GA. There were over 60 attendees in the building all at once, and ever more that came in and out. It became evident that there is a large B2B market for me here in Middle Georgia that I should leverage as I explore new beginnings for B-EZ Graphix.

To my surprise, a brief 5 second introduction of myself and B-EZ Graphix (courtesy of Mr. Marc Parham of CAPBuilder Network) had dozens of people searching the room for me to get my business card and network with me. I must admit, I was taken back because that negated any fears I had left about becoming a fully committed entrepreneur. I even won a door prize! I am now more excited than ever to move forward with my commitment and leverage my new network in Middle Georgia to expand B-EZ Graphix and advance its mission. I will continue blogging to share my progress with my fellow entrepreneurs and small businesses in hopes that one day you’ll realize that you are just as capable. Until then, be easy, be blessed and be loved!

-B. Wyatt

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A Personal Touch


One of the initial challenges that entrepreneurs, new and small businesses face is determining how to compete with larger enterprises with greater resources. The most highly rated approached to overcome these challenges is to offer exceptional services. Again, this may seem difficult with  limited resources. However, small businesses have the ability to offer something that large competitors cannot – personal attention. The ability to offer individual attention and personal service to customers weighs heavily on the likelihood of generating brand loyalty and developing a persistent consumer base. However, it alone is not a key to success for entrepreneurs.

For example, while consulting with a new client, I learned that she was becoming very discouraged by all her efforts to market her salon despite all her efforts. She had hosted events, offered incentive discounts and invested in SEO services to get her salon greater visibility and generate leads. She had estimated that if she can get people through the doors of her salon, she was confident that she could provide the personal experience that would keep them coming back and referring friends. But, she was missing some key elements to her marketing and branding efforts. Her salon did not have a logo, her website was a bit unorganized and unimpressive and her social media accounts presented conflicting information and brand design elements. In essence, her brand lack the credibility that a logo and a consistent brand presence provides.

The lesson learned here is that while personal services offer a strategic advantage of operating a small business, it is ineffective if you do not couple it with a credible brand. One must choose carefully when to execute marketing and branding strategies. In this case, it is important to secure a consistent brand and niche first. Afterward, that personal touch will make all the difference when competing in markets with larger enterprises.