To my new followers, my name is Brian K. Wyatt Jr., Founder and Creative Director of B-EZ Graphix, Inc. I come to you with over 9 years of experience in graphic design, web design and strategic marketing. If you can imagine, my business has undergone many transformations over the years. Rebranding a company is hard – many have tried and most fail for various reasons. A successful rebranding campaign requires much more than a new look and logo. Although we do hope you enjoy our new look, it is most important to us that you have the most productive and enjoyable experience with our staff and services. It is our every intention to show that our rebranding comes with more than just a new aesthetic.
Rebranding has become something of a fad at the turn of the millennium. In many instances, rebranding is done to shed a negative image. We assure you, that is not the case with B-EZ Graphix. Our efforts to rebrand are done for the same reason reptiles shed skin – growth. To differentiate ourselves from our competitors, we wanted to show the fruits of our growth – new and improved skill sets, currency in design trends and styles, powerful network and inspiring partnerships. Consider the way Target rebranded in order to differentiate itself from low-brow stores like Wal-Mart and K-Mart, by including pared down versions of designer apparel. In this way, we are finding new ways to stand out. In addition, we wish to make our business identity and mission more pronounced:
B-EZ Graphix is veteran-owned, freelance graphic design, web design and marketing agency. Our mission is to encourage entrepreneurship by simplifying the marketing and brand development process for start up business and organizations. In addition, we support the rebranding and strategic marketing efforts of established enterprises.
Our identity and mission brings us closer to our clients and our target market. We seek to capitalize on this new disposition by enhancing our connections and creating the most positive customer experience for our clients. The rebranding campaign of Old Spice is an illustrative example of what I mean. Whereas, Old Spice, once a brand many associated with their grandfather’s deodorant, now has a fresh identity following clever marketing of a manly “experience” and smart use of social media to connect with their consumers – all done without changing their logo. Old Spice has reaped the benefits of evoking the social connotations of “swagger” as opposed to just simply charisma…Although, I’m sure former NFL player Isaiah Mustafa’s influence on wives and girlfriends was also very encouraging.
So as we finalize our latest rebranding campaign, we encourage you all to take advantage of our design and marketing services, provide feedback and assist us with ensure we offer the best services at the most reasonable rates. Moreover, we encourage other entrepreneurs to also consider a robust rebranding campaign if you have been in business for a considerable amount of time and feel that you are falling out of touch with your target market. In conclusion, I hope that this blog post makes it clear why we chose to rebrand. We look forward to serving you and showing you the difference.