Tag: Web design

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Branding Etiquette – Rule #3: Practice What You Pitch!


Whether you are trying to raise money for your business/organization or just want to perfect your business strategy, a solid “elevator pitch” is an essential tool for achieving your goals. An elevator pitch should be delivered in 60 seconds or less or as a one page overview of your business. Think of your elevator pitch as a verbal executive summary that gives a quick overview of your business and details of why it’s going to be successful.

One of the key things your pitch should include is how your business is going to solve a problem. If your business does not address a problem, it is not a viable business venture. My recommendation is to strive to resolve the “W5H” questions that I typically ask during new client consultations.

  • Who are you?
    • Your name, title and company.
  • What do you do?
    • The problem that you’re solving.
  • Where can they find you?
    • Including digital and physical business locations.
  • When?
    • Hours of operation, seasonal operation (i.e. tax preparation)
  • Why should customers choose you?
    • Address your competition. Discuss why your business is different. Consider mentioning your education or years of experience.
  • How?
    • Briefly, describe how you are going to do to resolve the problem.

If you can answer as many of these questions as you can within 30 seconds, you will likely impress many people at networking event, secure new customers and develop successful partnerships. But, it does end there. You must practice what you pitch. Here are some ways to do that:

Be Prepared

This is a three-fold process: do your research, build a brand, and rehearse your pitch. Before you develop and verbalize your pitch, it is important to do your research to determine how you can answer the W5H questions to give the best first impression.

Then build a brand that visually represents and communicates your business idea. Why hook them on the pitch when you don’t have a logo, business card or website to reel them in?

Now, that you’ve done your homework and have lead capturing brand materials, you should practice giving pitch. Entertain your friends and family with your pitch bloopers of verbal pauses and mispronunciations. Record yourself on audio or video (the video can also be used later for marketing your brand). Rehearse until you are comfortable pitching with few mistakes to both very important individuals and large audiences.

Be Consistent

One of the worst worst things you could do for your brand is give an elevator pitch that you cannot validate. If you pitch that your cleaning service passes 100% of home inspections, it would be in your best interest to ensure that it never drops to 99%. This emphasizes the importance of making realistic projections about your brand. It is also very helpful to collect testimonials that validate the consistency your brand’s reputation.

Be Easy

When you are prepared with a good elevator pitch and have a track record of valid and consistent customer satisfaction with your brand, you obtain a high level of confidence in your brand. This confidence impacts the way you deliver your pitch. It should become so second nature and easy to execute that you impress your audience by the articulation just as much as the content. After all, shouldn’t marketing your business be easy?

It takes time, commitment and effort to develop and deliver a great elevator pitch. It should sound the same every time you give it. People should remember how and what you say in your elevator pitch. Most importantly, your work should reflect what you say in your pitch. Don’t forget that you are your brand. Become known for keeping your word. Follow Rule 3 and Practice What You Pitch. #MakeYourself

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10 Years Strong And Growing!


Wooohooo!!! 10 years in business and still going strong!

We have accomplished a major milestone to have grown and developed in such a way since our founding in 2004. The story of B-EZ Graphix is so unique and deep. We have made great strides to have something meaningful to offer to our clients and market. I am excited to tell the story for the first time:

In the beginning…

 

…Just kidding 🙂

 

I pledged Iota Phi Theta Fraternity (IPT) at the University of IL at Urbana-Champaign (UIUC) in the Spring of 2004. I received my first crash course on Adobe Photoshop CS3 later that year by my fraternity brother, Cleveland, to design flyers for our organization’s events. Around this time, my family experienced some financial hardships and I was pretty much on my own in college. I began working over 80 hours per week, and heavily involved in publicity work for IPT. It wasn’t long until my grades suffered and I my enrollment was suspended from UIUC. After moving out the dorms and out the frat house in 2005, I was pretty much homeless for the first half of the Summer.

But, soon other organizations began to notice my natural artistic skill in designing marketing materials. I began making $25 here and there for a design until by 3 degrees of separation, I was connected to Steve, an event promoter in Champaign, IL. He was so impressed with my work, that he hired me under contract and paid me a few hundred a week to design all his promotional and marketing material. The ability to stay encouraged through my difficulties and maintain my professionalism and work ethic prompted the nickname that Steve gave me….B-EZ. Through his connections, I picked up new clients in the local community, mainly consisting of “mom and pop” shops. The work I did for them gave them hope that they could recover their business and grow. The enthusiasm that they all shared inspired me to make the work I do into more than a hobby. And on October 25, 2004, B-EZ Graphix was founded. I know it is an unconventional business name, but it means something to me. And my goal is to have it mean something to clients as well.

After 10 years, we are continuing the same mission to make the brand development and marketing process easy and affordable for small business, non-profit organizations and minority businesses. We have developed and leveraged lasting and meaningful partnerships and built hundreds of successful brands. We are still growing and our focus in the coming years is to continue to grow by adding to our team in order to increase our reach and capacity. I am very grateful to those who have contributed to the growth of B-EZ Graphix, to include my family, my colleagues Vau’ve Davis of Official Anais PR and TJ Jefferson of Fresh Touch Publicity and my Amber Wheeler, my Jedi Apprentice (lol) who has put up with me for over 2 years now. It won’t be long now. Just stay tuned and connected and you will soon see new and exciting developments with B-EZ Graphix.

Be easy,

Brian K. Wyatt, Jr.

Founder / Creative Director

B-EZ Graphix

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Building Your Online Presence


If you’ve just started a business or are fairly new to the Entrepreneurial world, then building your online presence can be time consuming and, at times, frustrating. Nevertheless, it is still VERY important for establishing and promoting your brand.

Building your online presence is not something that happens overnight – which can be the most frustrating aspect. As a new business owner, you may suddenly recognize the need to build your online presence and expect immediate results to have it done. It may be disappointing to learn that it doesn’t work that way. But, there are many ways to make building your online presence less time consuming and frustrating. Building your online presence is a progressive and deliberate process that begins with a solid vision and well thought out strategy to reach your business goals. Don’t just build an online presence because “you’re supposed to.” Respect your goals and align your online presence with an effective strategy to reach them. Then, choose a platform.

In most cases, this means set up a website. Your website is your hub – your online headquarters where people can go to learn more, contact you and interact with your content. Afterward, you can follow up with SEO and social media to engage your target market and lead them to your website and generate connections and conversions (sales and revenue).
  
To your advantage, you have us here at B-EZ Graphix to help you make that happen! We offer various structured website design packages and customized offers to help you build and maintain your web presence. So, take advantage of our monthly special for March – 15% off website design packages. Build your brand and dominate your web space today! Store Discount expires on April 24, 2014.
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A Personal Touch


One of the initial challenges that entrepreneurs, new and small businesses face is determining how to compete with larger enterprises with greater resources. The most highly rated approached to overcome these challenges is to offer exceptional services. Again, this may seem difficult with  limited resources. However, small businesses have the ability to offer something that large competitors cannot – personal attention. The ability to offer individual attention and personal service to customers weighs heavily on the likelihood of generating brand loyalty and developing a persistent consumer base. However, it alone is not a key to success for entrepreneurs.

For example, while consulting with a new client, I learned that she was becoming very discouraged by all her efforts to market her salon despite all her efforts. She had hosted events, offered incentive discounts and invested in SEO services to get her salon greater visibility and generate leads. She had estimated that if she can get people through the doors of her salon, she was confident that she could provide the personal experience that would keep them coming back and referring friends. But, she was missing some key elements to her marketing and branding efforts. Her salon did not have a logo, her website was a bit unorganized and unimpressive and her social media accounts presented conflicting information and brand design elements. In essence, her brand lack the credibility that a logo and a consistent brand presence provides.

The lesson learned here is that while personal services offer a strategic advantage of operating a small business, it is ineffective if you do not couple it with a credible brand. One must choose carefully when to execute marketing and branding strategies. In this case, it is important to secure a consistent brand and niche first. Afterward, that personal touch will make all the difference when competing in markets with larger enterprises.

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Allow Me To REINTRODUCE Myself


To my new followers, my name is Brian K. Wyatt Jr., Founder and Creative Director of B-EZ Graphix, Inc. I come to you with over 9 years of experience in graphic design, web design and strategic marketing. If you can imagine, my business has undergone many transformations over the years. Rebranding a company is hard – many have tried and most fail for various reasons. A successful rebranding campaign requires much more than a new look and logo. Although we do hope you enjoy our new look, it is most important to us that you have the most productive and enjoyable experience with our staff and services. It is our every intention to show that our rebranding comes with more than just a new aesthetic.

Rebranding has become something of a fad at the turn of the millennium. In many instances, rebranding is done to shed a negative image. We assure you, that is not the case with B-EZ Graphix. Our efforts to rebrand are done for the same reason reptiles shed skin – growth. To differentiate ourselves from our competitors, we wanted to show the fruits of our growth – new and improved skill sets, currency in design trends and styles, powerful network and inspiring partnerships. Consider the way Target rebranded in order to differentiate itself from low-brow stores like Wal-Mart and K-Mart, by including pared down versions of designer apparel. In this way, we are finding new ways to stand out. In addition, we wish to make our business identity and mission more pronounced:

B-EZ Graphix is veteran-owned, freelance graphic design, web design and marketing agency. Our mission is to encourage entrepreneurship by simplifying the marketing and brand development process for start up business and organizations. In addition, we support the rebranding and strategic marketing efforts of established enterprises.

Our identity and mission brings us closer to our clients and our target market. We seek to capitalize on this new disposition by enhancing our connections and creating the most positive customer experience for our clients. The rebranding campaign of Old Spice is an illustrative example of what I mean. Whereas, Old Spice, once a brand many associated with their grandfather’s deodorant, now has a fresh identity following clever marketing of a manly “experience” and smart use of social media to connect with their consumers – all done without changing their logo. Old Spice has reaped the benefits of evoking the social connotations of “swagger” as opposed to just simply charisma…Although, I’m sure former NFL player Isaiah Mustafa’s influence on wives and girlfriends was also very encouraging.

So as we finalize our latest rebranding campaign, we encourage you all to take advantage of our design and marketing services, provide feedback and assist us with ensure we offer the best services at the most reasonable rates. Moreover, we encourage other entrepreneurs to also consider a robust rebranding campaign if you have been in business for a considerable amount of time and feel that you are falling out of touch with your target market. In conclusion, I hope that this blog post makes it clear why we chose to rebrand. We look forward to serving you and showing you the difference.