Category Archives: Uncategorized

Branding Etiquette – Rule #1: Take Pride!

I told myself that if ever I saw this again, I would not let it pass unnoticed. I can no longer pretend that I condone blurring of the boundaries of branding etiquette. Of the many things wrong with this business card, the email address is the most aggravating. How can I, or anyone else for the matter, take you seriously with the email address: This is an illustrative example of the many I’ve thrown in the trash for this same reason. There are so many resources available online that can provide you with your own email address. At the very least, keep it simple with just your to avoid such a disastrous brand as this.


Judging from the perforation on the edges, this card was printed on some generic card stock purchased from Staples or Wal-Mart. The lack of saturation in the color is indicative of the ink from an old home-use printer. I can accept this and attribute it to the troublesome economy. However, the lack of pride in what you do and how you brand shouts at me in the absence of symmetry. The design elements and information are not spaced evenly from the edges of the card. Apparently, they didn’t take the time to pay attention to detail to either correct or discard this print before distributing.


Granted, not everyone can afford the services of a graphic designer to curtail many of these infractions. But, if you wish for me to take your business and your brand seriously enough to contact you, then you need to take more pride in how you present yourself. Find your vision, do some research, and come correct. Otherwise, your brand – your business card – will be discarded as quickly as the spam in my inbox.


MADE Entrepreneur Of The Month: April 2012 – Vau’ve Anais Davis

Vau’ve is the CEO/Founder of OfficialAnais Public Relations in Chicago. Most importantly, she is a long time friend and business associate of mine. Since the start of our friendship in college, we have been exploring unique ventures and initiatives – such as the Soul Starr Select catering organization. We constantly express our nostalgia as we have grown as entrepreneurs specializing in public relations and branding. Likewise, we frequently acknowledge that we may not have acquired the successes that we have experienced without one another. So, it is my pleasure to honor Vau’ve as the first “MADE Entrepreneur of the Month” for April 2012!

You will constantly read and hear motivational words and thoughts from me, followed by the hash tag #MakeYourself. This is because I strongly believe that, although we are interdependent beings, no one knows what’s best for you than yourself. You set your own goal and understand that it will take your efforts, at a minimum, to achieve them and become who you want to be – to make yourself. No one understands this better than Vau’ve. Despite her educational background in Psychology and not Communications, she has stepped up to bat as a superb Public Relations Consultant, rivaling the workings of major PR firms. She had an inspirational vision for herself that she sought and grasped by establishing her own PR brand, OfficialAnais PR. While representing several clients, Vau’ve still manages to nurture her philanthropic roots with events like the OfficialAnais Toy Drive. Moreover, she has been an indispensible referral source for my company, B-EZ Graphix.

It is important to understand that you need to be yourself, because everyone else is taken. Although Ms. Davis’ experience embodies this precept, she still sees the value that each person has that can contribute to the efforts of others. In fact, she is endeared as “The Connector” of people and resources. Her work with my company is a prime example: Vau’ve has referred over 15 projects to B-EZ Graphix that produced nearly 25 products accounting for over $1,000 in revenue from referrals within one fiscal quarter. This amounts to over 40% of referral revenue, from Vau’ve alone, out of 15 affiliates of B-EZ Graphix. If that’s not impressive enough, through Vau’ve’s networking with Luxury Chic Media in New York, she connected me to TJ Jefferson of Fresh Touch Publicity in Atlanta – leading to the launch of a Joint Venture Partnership between our two companies. Thank you Vau’ve for all you do for B-EZ Graphix!  I am so very glad to have you as a friend in life and business!

I would like to highlight YOU for the next “MADE Entrepreneur of the Month!” Contact me to become an affiliate of B-EZ Graphix and send us your referrals for graphic design, web design, branding and marketing consulting. The incentives for affiliates are endless! Thank you for reading, and thank you in advance for your support.

Follow Through…Enough Said

“I’m a man of my word…”

It is upsetting that I have to even remark on a concept that should be a standard across all professions. But, there have been an overwhelming number of instances in which I have experienced, or have heard about experiences with individuals or companies that fail to follow-up. Of all times to set such a dreadful impression, why do so in the midst of an unstable economy? Why would a realtor not follow-up with a potential home buyer/renter that calls almost daily to inquire about a property? Why would a business professional not follow-up with a good lead that they encountered at a networking event or through referral? Simply put, they have lost the vision for success. Human nature dictates that we are interdependent beings. Don’t let the obsolete American Dream delude you, there is no such thing as bootstrapping your way to the top on your own. Don’t be blinded by the fact that many who came before you made the provisions for you to have an opportunity to get where you are because they had already envisioned where you’re going to be. . . or where you should be. You WILL NOT get there if you do not follow through on the opportunities laid before you. Don’t probe me as a designer, or any other professional, and lead us to believe that you are ready to invest in yourself and take your success to the next level, but never call back or return an email in a timely manner. The least you could do is send an email saying that you will follow-up or make a deposit/payment at a later date. Let yourself be fooled that you won’t be forgotten after a week being unresponsive. I want to help each and every one of you in every capacity that I can, but I refuse to reach a hand out to someone who isn’t reaching back. Allow me to see you tearing the stones away as you try to pull yourself out of the rut of monotony. Then, you will see me emerge as vividly as the rainbow that rose above Noah’s Ark in the midst of the monochrome storm that enveloped him. But, if you don’t follow through and build your own vessel to meet me on the waters, you will get nothing . . . and you will get nowhere.

Be easy


The Rhythym of Success, The Disharmony of Failure

Starting a new business is exciting. The thrill of new opportunities, the enthusiasm of making connections and networking can be very captivating. Enjoy it! However, you must remember to resist the temptation to be impulsive. Running a business is like making music. As erroneous as this advice might seem, especially coming from a man who has no musical talent whatsoever, it is the most illustrative anecdote to what I wish to share with you all. A close examination of your day-to-day operations will reveal that there are trends in the tempo of your marketing techniques and procedures which are correlated with the acquisition of new clients and the recurrence of loyal clients. For example, after posting a new advertising promotion, you may acquire a few new clients. The more you do this, the more clients and projects you will acquire, the less you do so, the less new clients and project you acquire. Thus, you can effectively manipulate the rhythm of your business.

It is imperative that you are aware of your company rhythm and pay enough attention to monitor these trends as closely as possible. Submerging into the buzz of business operations could result in “oversaturation” to the point that you become overwhelmed. At this rate, you may find yourself in a position in which your business is controlling you rather than the contrary. For instance, an event planner that is new to the industry may find themselves completely “psyched” when they acquire a new venue to host events and parties. So, they start planning and promoting immediately to host a “simple” party in two weeks with a $10 cover charge in a venue that holds only 300 heads. Most venues require a 50% deposit, and with excitement of having savings for startup, the planner immediately invests and pays the $500 non-refundable deposit. Essentially, they are now locked in and committed to the event, but there are some major problems here: 1) a DJ will cost anywhere between $200-$3000, 2) having a designer design, print and ship flyers can range from $150-$1000, and 3) with a 500 person capacity you can only make $3000 at the event unless you profit from the bar. The capacity to profit is marginal at best in this situation, but your tasks and obligations are high and can result in a great deal of stress and anxiety – key ingredients for a breakdown and failure.

Needless to say, this is an undesireable experience for most business owners. Don’t let your business influence you in this manner. We all have goals and places to be in the end. But, life is not about the destination – it’s about the journey and the moments in between. Control you ops tempo so that you can slow down and make the best of these moments and enjoy life. No matter how reputable you become, don’t be such a megalomaniac that you can’t stay in touch with your own humanity that reaches out to the “you” within the business owner. Enjoy what you do. Plan ahead. And take your time to find the right rhythm for success. #MakeYourself

Be Easy,


The Allure of Dark Web Designs

Colors are everywhere around us, it affects our moods whether we are consciously or unconsciously aware of it. Colors are also one of the most important elements in design. Designers will need to select the correct color and their matching palettes for their design in order to produce their desired effect. One of the popular colors that many designers seem to favor is black; black gives of a mysterious, serious and classy aura to the design. However, while being one of the popular colors that goes with most colors, black is not suitable for all types of design. This is because, if used wrongly, black could portray a gloomy, heavy and depressing effect.

On the other hand, for those who prefer a minimal and clean design for their websites, black or dark colors are definitely one of their top choices. Dark websites are becoming increasingly popular these days, seeing that many people prefers to have a simple yet classic design; in fact dark websites are highly popular for personal online portfolios and photography websites. Dark websites tend to look attractive, portraying a mysterious aura to attract attention and yet it also exudes elegance and class while giving the design a little bit more edge for it to stand out from other web designs.

Here I would like to draw on your attention, while dark websites are seemingly attractive they are also quite picky on how they work; this means that dark websites are suitable for all. One has to be extra cautious when implementing design with dark websites; everything from the fonts, arrangement and matching color will have to be considered carefully. Brighter colors generally work quite well with dark backgrounds or colors, dimmer colors against dark background will tend to get diluted or swallowed up by the darker colors. White space is also one of the things to look out for when using dark websites, arrangement should be made so that viewers can view your web comfortably. One of the reasons why designers tend to use minimal or simple design fordark websites is also because too much design will create clutter to the web, making it difficult and uncomfortable to view.

However, just because they are dark websites, does not necessarily mean that black is the primary color, creative designers have manage to adopt darker color, gradients and a mixture of other colors to help them boost their designs for dark websites. While it is not easy to adopt a dark theme, but for those who are bold enough to try and got it right you can be sure that they tend to make attractive websites.

James Garner

A little illumination effect creates a mysterious aura for the web.
James Garner

Just Dot

A dark background that resembles a blackboard.
Just Dot

The Kennedy’s

A dark background and simple illustration gives off personality for this web design.
The Kennedy's

Ascension Latorre

Black themed design always works best with minimal design.
Ascension Latorre

Azure Stoneworks

Black themed design also work perfectly well for photo showcase websites.
Azure Stoneworks

Quentin Mackay

Black helps the viewers to direct their main focus to a certain subject.
Quentin Mackay

Change Given

A soft illumination of the subject gives of a different kind of atmosphere to the web.
Change Given

Moksha Studio

With suitable matching colours the web could give of a balance feel.
Moksha Studio

Colmar Brunton

Take extra note of one’s font if your web design relies heavily on it.
Colmar Brunton

61 Pixels

A dark textured background also gives an edge to the web’s design.
61 Pixels

Esteban Munoz

When a little illustration gives of a fun atmosphere to the design.
Esteban Munoz

Bond Makeover

A textured rich brown background also works well on a site.
Bond Makeover

Hello Cihan

A black and red theme is also another way to work things out.
Hello Cihan

Marco Pizzuchemi

A classic example of a dark and minimal web design.
Marco Pizzuchemi

Kenda Perez

Another minimal dark themed web portfolio of a model.
Kenda Perez

Weave Silk

A dark background and a splash of colours also does the trick.
Weave Silk


A dark theme to bring out the sophistication of the website.

Jon White Studio

A dark blue base background is also another method to create a dark web design.
Jon White Studio


Who would have though graphics and a dark background could create this piece of art.

Fluxar Studios

A clever use of colours and dark background.
Fluxar Studios

One Page Wonders

A play of green and black.
One Page Wonders


A classic layout for a portfolio showcase.

Guilty Brotherhood

What better way to showcase a classic collection with a black themed web design.
Guilty Brotherhood

Josh Sender

Utilizing a black and white photo for the web’s background.
Josh Sender

Hell-Cat Records

A dark web design brings out the rough edges of this web, giving it a rugged design.
Hell-Cat Records



From DesignSpectre

40 Inspirational Logo Designs

Welcome to another addition of inspiring logo collections! Today I have prepared for you some recent 2011 logo designs for your viewing pleasure, thanks to All of the following works very hand selected based on quality and creativity – separated the best from the rest!

343523176ef1fc49b7f185fcccda998d1 40 Incredible Logo Designs #8

7c7b850aed58122577e1172642ffe2691 40 Incredible Logo Designs #8

dcd697d76e7378862e07c1772dc0b7ef1 40 Incredible Logo Designs #8

851e9844edfc6f2cc9fce2c655352e8c1 40 Incredible Logo Designs #8

8ca092f680e44d25a056ea49a00764d71 40 Incredible Logo Designs #8

a891aec1887e518d96195abcc418ed3f1 40 Incredible Logo Designs #8

b93e5fc2e4184cf053b4c186a762f0751 40 Incredible Logo Designs #8

9ab63310ebc5288485d0e09221da8b011 40 Incredible Logo Designs #8

343a8f216f74ec163ef81ba261c293831 40 Incredible Logo Designs #8

c15de470e51b7dabdd4eb4f78de214e21 40 Incredible Logo Designs #8

766d0c457607fab28ea54af17ec4d5d31 40 Incredible Logo Designs #8

2e3aede68c9e2f403cbed7838196f2d41 40 Incredible Logo Designs #8

b4b0f88937502f6db21a2bd58205f1391 40 Incredible Logo Designs #8

3658c09063ed04feede567a3e5954ef51 40 Incredible Logo Designs #8

bbec37c165834522450dea6c5bc7b1bf1 40 Incredible Logo Designs #8

898c74eb99453898d062378d8859fe4b1 40 Incredible Logo Designs #8e8f4887940f1fc18d0240714aecc84ac1 40 Incredible Logo Designs #8
9346a526de6b7431c1d659ade7d74ea21 40 Incredible Logo Designs #8

958ee2896dec3fdbe795ca3df8f19b451 40 Incredible Logo Designs #8

3bbfee2c379348ff0a201888a263e43b1 40 Incredible Logo Designs #8

53d57bdb6376d25b0640e8ef936cb4e41 40 Incredible Logo Designs #8

600d385494364b643f65e14cfa7949e71 40 Incredible Logo Designs #8

813a2b97a924978ab9039a511d4e37ea1 40 Incredible Logo Designs #8

226e232d23db87b70cb3c471436127bd1 40 Incredible Logo Designs #8
e3155b98254224c689cb006b85477fec1 40 Incredible Logo Designs #8

86650ae54ab20e0667c9a4d24c0bea611 40 Incredible Logo Designs #8

bdfec067f8ad2e32258aedb8962f28ce1 40 Incredible Logo Designs #8

42e36ab3893555594651772f275699be1 40 Incredible Logo Designs #8

5c41ea239a64b7d9322ba867b2d275591 40 Incredible Logo Designs #8

319cdaec12e70043a0c33b8cbb8b9c831 40 Incredible Logo Designs #8

3d69be4ed0f4a9c1b2212b52b3681bc41 40 Incredible Logo Designs #8

9073ba9e3b7a6584e96e7545693ab3f71 40 Incredible Logo Designs #8

8aa680c74369e98086becdf32fdd605d1 40 Incredible Logo Designs #8

rp 011 40 Incredible Logo Designs #8

ovsani prototype dribbble1 40 Incredible Logo Designs #8

ouch1 40 Incredible Logo Designs #8

sewpd1 40 Incredible Logo Designs #8

juiced2 copy1 40 Incredible Logo Designs #8

ecolion1 40 Incredible Logo Designs #8

screen shot 2011 06 08 at   07.24.411 40 Incredible Logo Designs #8

Did you enjoy this collection? Comment below and let us know!

I was particularly incapacitated by amusement of the Morning Wood Logo! 🙂

Please don’t forget to subscribe to my blog and follow B-EZ Graphix on TwitterFacebook (100% Spam Free!) If you enjoyed the following article I humbly ask you to help me spread the word by sharing this article with your peers!

Make Yourself

My name is Brian Wyatt, owner and operator of B-EZ Graphix, originally from Chicago, currently living in Warner Robins, Georgia. I am a graphic and web designer and marketing specialist. I have been in the design industry for over 8 years. I specialize in business branding by designing and producing marketing communications products such as logos, business cards, flyers, websites, album/mixtape and magazine covers along with designing static and animated ads. My educational background in social science has also allowed me to excel with my skills in marketing and promotions since the start of my design career in 2004. I combine my creativity in design with my background in strategic marketing and promotions with exceptional versatility to enable my clients, local and abroad, to take their business to new heights with an effective plan and execution of the design tools I provide. I develop brands that don’t just build companies, they build legacies.

Imagine a nameless, faceless individual approaching you with his/her hands out expecting you to pay them your hard earned money for their services/products. How would you take that? More importantly, what look would you give them that conveys the reality that you are in no way interested? This is the same way networks of people and markets will look at a company with no logo, no brand…perhaps, even an unimpressive brand. My company provides exciting designs and exceptional consultations to build start up companies and market networks and corporations – creating legacies. I provide this services at affordable and flexible rates to ensure new entrepreneurs and non-profits get the jump start they deserve without wasting what little they have to invest in themselves. I do this because I value business relationships over revenue. The world needs to know this. There are so many people out there that have dreams for themselves, their family and friends that involve being their own boss and bootstrapping their way to achieving their goals but don’t know where to start building. I want to provide the freedom for these innovators to do so not out of some sense of self justice, but because I know when I provide opportunities for them to advance toward their goals, they will pay it forward and create opportunities for others who are “stuck.” In the end, no one deserves to be “stuck” and waste the potential they have to make themselves. My company, B-EZ Graphix is the key to that freedom – the freedom to be who you want to be, build a legacy. . . the freedom to make yourself.

Everything You Need to know About a Logo

The Webster English dictionary defines a logo to be: An identifying statement. – Source
statement, in turn, is defined as: the act or process of stating or presenting orally or on paper. – Source

Now presentations on paper can be textual or may contain images. Therefore your logo can be either text based or an image or a combination of both. The importance of a logo is evident by the fact that the example sentence that Webster gives for a logo is:

  • The company’s logo is instantly recognizable all over the world.
  • The above statements should be the core criteria when you are thinking of creating a new logo for your business.

You will be identified and recognized by your logo. It is the first thing people see about your business and in fact in some cases it is the first thing people see even before seeing your products. Therefore you must take utmost care in choosing it.

Take the example of Amazon. They have crafted this logo very carefully.

Few people might have noticed the fact that what the arrow in orange means? If it would mean nothing Amazon would never have added it.

The arrow points from a to z. This means Amazon sells everything from A to Z. Secondly the arrow (or the curve) signifies a smile that will appear on a customer’s face after buying from Amazon.

Some people argue that people like Seth Godin and J. K. Rowling do not have a logo for their business and therefore they too don’t need a logo. They say; “If they can succeed without a logo why can’t we?“. Well, Seth Godin is an established name. He doesn’t need a logo for publicity. His name is enough to attract customers.  And no matter how famous he is, he is less famous than Mark Zuckerberg and Bill Gates. Both of them have created logos for their businesses.

Secondly people like J. K. Rowling may not have a logo for themselves but their works contain a logo. See the images below to understand what I mean.

Harry Potter

All Harry Potter movies write the protagonist’s name as above. Whether it is a poster, movie-ad or the movie itself – the above form remains unchanged. That is what is called branding.


The emblem of Harry Potter’s school, Hogwarts.

So what should your logo look like? And should you design it yourself or approach a designer? I have attempted to answer these questions in this article.

Do you need a designer?

Well this question cannot be answered in just a yes or no. It depends entirely on you. Logos range from very simple to very complex.


For e.g. Facebook’s logo is very simple. You can design it even on MS-Word in 2 minutes. You don’t need a designer for that. (By the way, this logo was designed by a designer.)


On the other hand if you are aiming for a logo that looks something like above and you are not a professional designer then you definitely need a designer.

If you have even the slightest of creativity and drawing ability and you don’t need a very complex logo, then you can do it yourself.  A software program like Photoshop is a must. If you don’t know Photoshop, no worries. There are hundreds of tutorials available on the internet both on Photoshop’s official website and on other sites like YouTube. Just do a Google search for something like “Photoshop text color fade effect tutorial” etc.  and you will find many results.

Photoshop is not a cheap software. (Amazon is selling it here for $650!) So if you can’t afford that you can Google for something like “free+alternatives+photoshop”. You will get satisfactory results and for no matter which software you select – you will almost every time get a lot of free tutorials.

If this doesn’t work for you then you may consider visiting websites like Logo Maker. Websites like this provide free tools to create professional looking logos for free. No designing skills are required.

But if you don’t like the above suggestions and decide to approach a designer then keep the following things in mind:

1. Portfolio

Check the designer’s portfolio necessarily. Usually designers (like many other freelancers) have a portfolio page on their website.  There you will find the previous works done by the designer. See if you like that. If not – move on. There are plenty of designers available online. You can always find what you want with a click of a mouse.

2. Budget

Obviously you cannot afford to buy a logo for $400 when your budget allows for only $50. Check out the prices before pitching the designer.

3. References

Check out whether the references provided on his website are true or not. Don’t just be satisfied with big names there. Cross check. Sometimes quoting someone out of context may change the entire meaning of a statement.

Think it over

No matter whether you approach a designer or not, you need to have at least some basic idea of your logo in your mind. Designers will usually ask you to fill out a form which will contain questions as to how you want your logo to be crafted. Although a designer can, of course, design a logo for you without any inputs from your side but it is always better to give him specific instructions for two main reasons.

If you’ll tell him to work as he wishes, he will probably think that you are a newbie and you know nothing about design and can therefore try to fool you. (I’m not saying all designers are like this, but there are black sheep in all trades. So it is better to be careful.)
Secondly suppose the headings, links etc. on your website are all blue in color. Then you should tell the designer that you want a blue color in your logo to match with the theme of your site. That looks visually appealing. More on this below.

The Theme

As I said above the colors used in your logo must be fine tuned to match those of your website. This means that if you have used the color red on your website, then you must use the same shade of the color red in your logo. It is better to know the HTML color code of that color and repeat the code again wherever required to preserve consistency. Else your website may look a little non coherent.

Some people prefer to create a logo first and then create their website. This gives them full liberty to choose colors for their logo. Some others prefer to first design a website and then use the same colors in the logo. So you may do as it suits you.

The Resolution

You will have to use your logo in different sizes. If you are using it as a Gravatar then it will be a thumbnail view and if you are using it on your site’s banner then it will be very large. It may be even published in books so it should withstand different sizes. For that to happen, your logo must be of a high resolution.  If a logo is of low resolution then it will get pixelized i.e. get blurred on enlargement.

The Originality

Nowadays people not only copy each others’ content but they also copy away other people’s logos. The anonymous blogger who calls himself The Blog Tyrant says in this post that some people copied away almost everything (including his logo) from his blog.

Such things usually don’t work. Take a look at any of the top websites. They all are original. Original in design, content and logo. An original logo not only will exempt you from the blame of being a cheater cock, it will also make you stand out of the crowd.

The Handicraft

Many people tend to forget this rule. If even after watching tutorials of all sorts and trying free logo maker websites, you are still unable to make your logo on your computer then leave your computer aside. Every one of us must have taken drawing classes in school. Use that knowledge instead.

Take a piece of paper, draw away certain designs, select the one that you like the most, refine or redraw it if required, color it, scan it and there you are. Take a look at this interview on Freelance Switch on how Steve Gadlin managed to make a successful business online through his strange nursery kid drawings.

So with this we come to the end. How did you design your logo? Or how are you planning to design it or have it designed? Tell me in the comments below.

Don’t forget, that I specialized in branding and logo design, and I am always willing to help you or provide further guidance.

Be Easy,




First, I would like to thank you for stopping by. I am greatly flattered that that my work has peak your interest and inspired you or someone you know who referred you enough to go through the trouble of looking me up online.

I am a professional freelance graphic and web designer. Traditionally, the title intimidates people, especially those who are unsure about the industry and how it can help their business. Well, let me first stomp a few psyche outs: 1) Graphic and web design isn’t just for businesses. It is also for people who just want wedding or part invitations designed, or maybe even just a baby shower banner to hang across as confetti is thrown across the room in celebration of a newborn. 2) Design for me isn’t just a business or industry – it’s a hobby. I thoroughly enjoy the work I do for others, not just for my own success, but because I base a great deal of my professional dignity on the success of my clients. This enhances my dedication to my clients and the projects that I produce that not only represent them, but also myself. 3) What else would be the greatest intimidation about hring a professional designer? …Money. Many people are intimidated by the fact that design is a constant and growing industry (or hobby for me), despite the fluidity of national and global market trends. So, in most cases working with corporate design firms will validate those fears. But, as stated before, I am a freelance designer. Best of all, I prefer to work with budgets and not fixed prices. That’s right, you read it. I want your business, so I will work within your budget and still produce exciting designs that will help your business, company, hobby, talent and other design needs ascend to new heights. Because, I value business relationships over revenue. Don’t believe me? sumit a quote for a design project your considering and see how affordable rate I’ll offer you.

So if my introduction wasn’t boring enough to discourage you from reading up to this point, feel free to read more about me, my skills and my story. Or, look through my portfolio and check out some testimonials from my most recent clients. There’s plenty to see before you get carpal tunnel. Regardless, thank you again for your interests, I look forward to hearing from you.